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It’s safe to say that it’s the summer of brand collaborations, with partnerships like Gap x Béis, Sperry x Aritzia, and Target x Champion all launching in the first week of August 2025 alone. Join me in welcoming Victoria’s Secret PINK x LoveShackFancy collection to the club. The duo launched a dreamy collab of clothing, bags, underwear, and accessories that launched on August 6, 2025 and is already selling out.
The exclusive, limited-edition pieces give you the best of both worlds from the two brands. You get PINK’s versatile, playful vibe and LoveShackFancy’s frilly, feminine, romantic flair—all in cute, cozy styles. Think foldover flare leggings, mini dresses, lacey underwear, and more. This collection is tailor-made for those returning to school, Gen Z fashion enthusiasts, and nostalgic millennials who want to reconnect with their PINK roots. What makes this collab even more of a match made in heaven is that both share a love for the color pink. You’ll notice the shade in pretty much every style in the lineup.
“This collaboration with PINK feels like such a full-circle moment for me,” Rebecca Hessel Cohen, Founder & Creative Director at LoveShackFancy, said in a press release. “It celebrates our shared love of frills, florals, and everything pink — and captures that fun, carefree energy of the early 2000s.” She added, “It’s playful, it’s feminine, and it brings our two worlds together in the most magical way.”
As for my favorite items, I’d ring in the new school year with the Tote Bag, lounge around the house in the Wide-Leg Sweatpants, and have a G.N.O. in the Ruched Lace Mini Dress.
Shoppers can buy the collection starting on August 6, 2025 on VSPINK.com, on LoveShackFancy.com, in all PINK and LoveShackFancy stores, and in select global PINK locations. Expect prices to range from $20 to $200 and sizes to go from XXS to XXL.
Without further ado, dive into Victoria’s Secret PINK x LoveShackFancy collaboration. Just be sure to act fast, since shoppers already wiped some styles off the shelves. And if you can’t find what you want on one of the sites, check the other—or keep checking back on both in case there’s a restock.
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