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If you’ve been following Nara Smith’s cooking TikToks, you’ll know outfits adorned with ruffles, feathers, sequins, and other dramatic details are her shtick. To me, half the fun of watching her videos is finding out what crazy cool garment is up next (and somehow always stays unscathed from chopping it up in the kitchen—like how?!). It also makes me wonder when the model, mother, and content creator will drop her own clothing collection with a brand. Well, the time has finally come, and she chose none other than Reformation, and it’s exactly what you’d expect.
The 20-piece collection officially launched on September 22, 2025 online and in Ref stores and fuses the best parts of both collaborators: Reformation’s signature vintage flair and Smith’s theatrical whimsy (pun intended). The final product is a stunning line of apparel, shoes, and bags that ranges in price from $148 to $448. And you can expect every single piece to be sustainably made (think regenerative wools and deadstock fabrics), which is standard for anything Ref designs.
The Reformation x Nara Smith collection pulls out all the stops, featuring elements like faux fur, lace, and bows, paired with retro silhouettes. It also goes heavy on the 2025 fashion trends and color trends, such as polka dots and burgundy. So whether you’re filming your own glamorous cooking tutorials, headed to an autumn wedding, getting dolled up for date night, or want to romanticize slow life in the countryside even though you live in New York City (me), this collab will do the trick and give you a taste of what it feels like to dress up as the ever-chic Nara Smith.
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