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Blind boxes have become quite the big deal as of late. I personally can’t go a day without being fed Labubu content on Instagram or seeing a furry creature swinging from a stranger’s belt loop or bag. But there’s a reason why there’s a widespread obsession with these tiny figurines. Each blind box character has its own flair, and you won’t know which iteration you’re going to get until you rip open the packaging. The anticipation of the final reveal, along with wanting to collect them all, on top of making them a fashion statement or seeing your favorite celebrity wearing one, all contribute to its mass appeal.
But which blind boxes should you buy online? We’ve picked out eight options that are trending or on the rise. You’ve got Sonny Angel and Smiski, the two OGs that put blind boxes on everyone’s radar in the past few years. You’ve also got Labubus, which folks can’t get enough of at the moment. And if you’re looking for a more unique design, you might want to check out Hirono because Kim Taehyung from BTS has one. Or perhaps you want a darker, more mysterious character, like a Skullpanda . No matter your style and preference, there’s bound to be a blind box for you (and your fellow collectors) on this list. Each figure has a different look and story, and thankfully, you can buy them all online.
Amazon should be your first stop for official and unofficial versions, especially if you want free, fast shipping (just one of the many perks of being a Prime member). However, StockX might have slightly lower prices. Pop Mart characters can usually be found on Amazon and StockX, and sometimes Walmart. Meanwhile, Dreams Inc. toys—à la Sonny Angel and Smiski—can be harder to find online, with your best bet being third-party sellers on Amazon.
It really depends on your style and preference. If you want a more mainstream look, go with a Sonny Angel , Smiski, or Labubu . To stand out from the crowd and be a trendsetter, clip on a Hirono or Hacipupu . As I mentioned before, each blind box figure has its own unique charms, so pick one that best suits your vibe. Keep scrolling to see what they look like and hear their backstories.
The most popular blind box of 2025 is without a doubt The Monsters, also known as Labubus. Celebrities, like Lisa from BLACKPINK, Lady Gaga, and Naomi Osaka have their own plush toys, while collectors have been buying and reselling these critters at an unbelievable pace and price. The Labubu craze doesn’t seem to be dying down any time soon, as new, mainstream, and rare editions are all in high demand, and fans often look for clothing and event advent calendars to accompany their cute yet scary figurines. If you’re a blind box newbie, Labubus are definitely the best place to start. There are a decent amount of options for buying them online, with the most reliable ones being Amazon, Walmart, and StockX. Just be sure to scoop up the ones you want ASAP, since The Monsters tend to sell out in a jiffy.
If you want to get ahead of the blind box trends and go for a more unique option (AKA, not a Labubu, Sonny Angel, or Smiski), Hirono figures are poised to dethrone Labubus. Even BTS’ Taehyung is hopping on the bandwagon, as he was spotted with the Living Wild-Fight for Joy Plush Doll on his airport bag in early October 2025. Chinese contemporary artist Lang brought Hirono to life in 2021 and has released nine series and plenty of non-series characters and collaborations since its inception. Each figurine captures an emotion, both the good, bad, and complex ones. “Lang aims to highlight the subtle fluctuations of life, its ups and downs, and attempts to freeze in time the elusive feelings that reveal our true character – love, joy, sadness, fear, kindness, cowardice, and others. Hirono is the epitome of growth, and a personification of profound human emotions,” according to Pop Mart’s website.
Cheeky Sonny Angel figurines from Japanese toy company Dreams Inc. seem to be the blind boxes that started it all in the past few years. The naked baby angel boy character with whimsical headgear comes in different forms—from regular, mini dolls to the popular Hippers, which are designed to hang from your phone or laptop with a square of adhesive tape. The series I’ve seen the most are the animal ones, though you can’t go wrong with the snack, sweets, flower, and vegetable series.
After Sonny Angel came Smiski, tiny figurines created by Dreams Inc. The green blobs are known to hide in small spaces and corners of your room—or in a display case, if you’re a serious collector. Each series centers around activities from daily life, whether it’s sleeping, exercising, or working. But what makes these characters stand out from its counterparts is that they glow in the dark. Arrange a few on your nightstand for a subtle glow as you doze off and dream of opening more blind boxes.
Crybaby is another Pop Mart favorite, easily recognizable by its big eyes, puffy cheeks, and of course, stream of tears. Thai artist Molly Yllom designed her first Crybaby in 2017 and was inspired by her pet (this Pop Mart Instagram post goes into more detail about Yllom and her creations). The characters display emotions we can all relate to, so the next time you feel waterworks coming, whip out your Crybaby and remember that it’s ok to laugh, cry, or all of the above. Everyone does it! Check out the artist’s trendy designs and collaborations (the Powerpuff Girls one is a must-buy).
Pop Mart’s Pucky, designed by Pucky the Hong Kong-based artist, is an interesting blind box because it’s named after Puck, the fairy in Shakespeare’s A Midsummer Night’s Dream. The artist’s creations explores fantasy, nature, the spiritual world, and the real world. The figure portrays a more colorful, dreamy side, but also has a darker side.
Cute, childish characters in furry, animal suits and accessories seem to be a common theme for blind boxes. Hacipupu is another example, as this figurine is a wide-eyed little boy in a cozy bear suit, according to this Instagram post from Pop Mart’s Indonesia account. “He chats with his toys, befriends little animals, and finds happiness in the smallest joys,” the post says, adding, “He reminds us to embrace the simple things.” Who’s the mastermind behind Hacipupu? Agee and Yep, a powerful duo of toy designers and artists who prefer to show the world who they are through their creations.
Brought to life by Chinese designer Xiong Miao for Pop Mart, Skullpandas have an edgier, darker, and more mysterious flair. Pop Mart’s website describes them as, “It travels freely between planets, looks for itself, plays different roles and experiences different lives.” They have distinct hair and makeup styles, along with a unique sense of style. Some of the figures feel a little extraterrestrial or otherworldly, which will be sure to capture people’s attention if you have one dangling from your purse.
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