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What’s fairly standard during Black Friday is for brands to offer sitewide discounts (case in point: Abercrombie & Fitch and Alo Yoga). What’s not super common is to come across brands handing out complimentary things, so I was shocked to discover that Brilliant Earth is literally giving away free diamonds as we speak.
Then again, if a brand wants to stand out in the Black Friday chaos, it’s got to do something new or unique. I’ve seen small freebies for beauty brands or free shipping on orders over a certain amount, but never, as a shopping editor, have I seen complimentary diamonds. If you’re as curious as me about this promotion, continue scrolling for the 4-1-1 on Brilliant Earth’s 2025 Black Friday sale and why now is the best time to take the plunge on its beautiful jewelry.
Brilliant Earth’s 2025 Black Friday sale kicked off on November 15, 2025 and will end on November 29, 2025. That gives you ample time to scan its site for jewlery so you can qualify for its Black Friday Diamond Giveaway.
Instead of a sitewide discount for Black Friday, Brilliant Earth is hosting a diamond giveaway in which shoppers can score free 1/2ct. lab diamond stud earrings with purchases over $1,000. If you spend $3,000 or more, you can get the same complimentary diamond studs, plus a lab diamond necklace. There’s also surprise jewelry on orders worth up to $1,000. Regardless of your grand total, remember to enter the promo code, BLACKFRIDAY, at checkout. The diamond giveaway offers up to $700 in free jewelry, so don’t waste any time in getting your online shopping cart to $1,000 or $3,000.
It’s true, anyone can shop the sale! There’s no catch or membership required to access Brilliant Earth’s Black Friday deals. Just make sure you hit the minimum purchase totals and use the discount code mentioned above.
Brilliant Earth is giving the people what they want, and that’s free shipping all year round, including during Black Friday. ICYMI, the brand offers free FedEx shipping on every (emphasis on every) order, along with free return shipping on all orders.
Since Brilliant Earth’s 2025 Black Friday sale is really a promotion that hands out free jewelry if you spend a certain amount, you can’t go wrong with whatever pieces you decide to add to your cart. From engagement rings and wedding rings to gemstones, diamonds, and jewelry, the world is your oyster at Brilliant Earth. To narrow down your options, I’m here to help with some recommendations from yours, truly. Ahead, find dazzling jewelry picks that’ll be sure to shine as bright as your lucky giftee.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Brilliant Earth is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.