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Heated Rivalry Merch
Images: Etsy, Poly Chrome Goods. Design: Jessie Quinn / StyleCaster

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Canadian TV series Heated Rivalry has taken over the algorithm—the internet literally can’t stop talking (or thinking) about the gay hockey romance. Based on the book Heated Rivalry by Rachel Reid, the series follows rival hockey players Shane Hollander and Ilya Rozanov and their secret (and spicy) romance. But considering you’re here looking for HR merch, you already know this ;).

From the actual hockey to all of the iconic lines (even if you haven’t seen it, you’re probably already familiar with “I’m coming to the cottage” and “stupid Canadian wolf bird”), Heated Rivalry merch is an obvious way to rep team Shane or team Ilya (or both)—and add a little Canadiana to your wardrobe, too. 

The Best ‘Heated Rivalry’ Merch, at a Glance

With the official Heated Rivalry merch store sold out of jerseys and tees alike, we did some very important research to find Heated Rivalry hockey jersey dupes, baseball hats, and some of the cutest graphic tees ever (including one that is perfect for Valentine’s Day). 

Here’s the best Heated Rivalry merch you can buy right now—including a good dupe for Shane’s white fleece jacket, plus some Canada-inspired pieces that you’ll definitely want to wear to the cottage. 

The Best ‘Heated Rivalry’ Merch

The Best Heated Rivalry Merch to Wear to the Cottage
‘Heated Rivalry’ Hockey Jersey
Of course, we need a Heated Rivalry Hockey Jersey. This one from Etsy is available in both Ilya Rozanov’s Boston Raiders jersey and Shane Hollander’s Montreal Metros jersey.

The Best Heated Rivalry Merch to Wear to the Cottage
Athleta In the Clouds Jacket
If you’re on the search for Shane’s white fleece jacket—same. Unfortunately, the jacket was made specifically for the show and isn’t available for purchase at this time (though we suspect the official Heated Rivalry merch store could change that). So, you’ll have to get crafty and make your own. This Athleta In the Clouds Jacket is a great base, and you can find a red maple leaf patch and red varsity letters on Etsy.

The Best Heated Rivalry Merch to Wear to the Cottage
Ilya Rozanov and Shane Hollander Shirt
On Sale 29% off
We literally gasped when we saw this Ilya Rozanov and Shane Hollander Shirt. The graphic tee is available in dozens of colors, including a solid black that goes with everything.

The Best Heated Rivalry Merch to Wear to the Cottage
Ilya Shane But Daddy I Love Them T-Shirt
If you’re a Swiftie and a Heated Rivalry fan, you need this Ilya Shane But Daddy I Love Them T-Shirt. The shirt features a cute heart-shaped graphic that makes for the perfect Valentine’s Day T-Shirt, too. 

The Best Heated Rivalry Merch to Wear to the Cottage
Embroidered I’m Coming To The Cottage Hat
On Sale 54% off
This Embroidered I’m Coming To The Cottage Hat is honestly one of our favorite Heated Rivalry merch finds because it offers a more fashion-forward approach to fandom style. Like, how cute would this look with a triangle scarf (à la Hailey Bieber) wrapped around your head this winter?!

The Best Heated Rivalry Merch to Wear to the Cottage
‘Heated Rivalry’ Stickers
On Sale 25% off
Whether you want to deck out your 2026 journal in Heated Rivalry stickers or are looking for some cheap Valentine’s Day gifts for friends, these Heated Rivalry Stickers are a fun, budget-friendly merch find.

The Best Heated Rivalry Merch to Wear to the Cottage
Stupid Canadian Wolf Bird Sweatshirt
On Sale 32% off
Of course, we can’t pass up a “Stupid Canadian Wolf Bird” moment. This Stupid Canadian Wolf Bird Sweatshirt from Etsy features an embroidered loon bird and comes in seven different colors. 

The Best Heated Rivalry Merch to Wear to the Cottage
“I’m Coming To The Cottage” Sweatshirt
On Sale 36% off
We love this more edgy take on an “I’m Coming To The Cottage” Sweatshirt. The crewneck sweatshirt is available in seven different colors and features embroidered “I’m coming to the cottage” text in a gothic font. 

The Best Heated Rivalry Merch to Wear to the Cottage
Stupid Canadian Wolf Bird Mug
On Sale 52% off
Add this Stupid Canadian Wolf Bird Mug to your coffee cart collection. And, if you want to get really Canadian, sip some Tim Hortons coffee in it.

The Best Heated Rivalry Merch to Wear to the Cottage
Shane & Ilya & Heated Rivalry Iconic Words Sweatshirt
This Shane & Ilya & Heated Rivalry Iconic Words Sweatshirt has it all—and we love that its simple design offers more versatile styling.

‘Heated Rivalry’ Canada Merch

If you love the Canadiana of it all, you can nod to the show with this Heated Rivalry-coded Canada merch, including a retro ‘47 Canada Continental Hat and Team Canada Wool-Blend Trapper Hat from Lululemon’s official Team Canada collection.  

The Best Heated Rivalry Merch to Wear to the Cottage
‘47 Canada Continental Hat
For retro Canadiana vibes, go with this Canada Continental Hat from ‘47. The brand also has an excellent collection of hockey merch, including pieces from Canadian teams like the Vancouver Canucks, Montreal Canadiens, and Toronto Maple Leafs

The Best Heated Rivalry Merch to Wear to the Cottage
Pendleton Glacier Sunset Sherpa Fleece Jacket
Wearing Hudson’s Bay Stripes (or “The Bay,” as Canadians call it) is one of the most Canadian fashion choices you can make. While the brand is not available for sale in the United States, Pendleton stripes are super similar. This Pendleton Glacier Sunset Sherpa Fleece Jacket has that “The Bay” vibe and is a stylish nod to Shane’s white Canada fleece.

The Best Heated Rivalry Merch to Wear to the Cottage
Roots Modern Leaf Roots Baseball Cap
Roots is another iconic Canadian brand with some good Canadiana pieces, including this Modern Leaf Roots Baseball Cap. The brand also has an official Team Canada collection, with fun merch, like this adorable Maple Leaf Smiley Charm and this Canada Intarsia Toque. Oh, and while we’re at it, the Roots Cloud Hoodie is the most comfortable sweatshirt you’ll ever wear.

The Best Heated Rivalry Merch to Wear to the Cottage
Team Canada Wool-Blend Trapper Hat
Lululemon makes Team Canada’s Olympics gear, and while the costume designers didn’t go with an official piece for the show, you can still show your fandom through the collection. We’re obsessed with the Team Canada Wool-Blend Trapper Hat.

The Best Heated Rivalry Merch to Wear to the Cottage
Canada Knitwear Hockey Sweater
Canada Knitwear is a great place to find Canadian sweaters, including this Hockey Sweater

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