• Stephanie Rad

    stephanie rad minimalist fashion brands

    If you or I had trouble finding a pair of really good pants, we might be inclined to throw up our hands in frustration—Stephanie Rad, however, took it as a cue to get down to business. This past season, she launched her first full collection, highlighting modern-day suiting, sleek jumpsuits, and, of course, tailored trousers designed to “fit your body well, put everything where it’s supposed to be, and be very easy to travel with.” With the focus on fit, craftsmanship, and details (like two-tone gold-and-silver hardware), starting off with a simple black and white palette seemed natural, sliding seamlessly into her customers’ existing wardrobes. “What I like to say about our collection is that we’re very interpretable,” says Rad. “Depending on your aesthetic, you can make our clothes extremely minimalist or you can mix and match with something you already have that might take you to a completely different level.”

    Available Spring 2017; at Stephanie Rad

  • Stephanie Rad

    stephanie rad minimalist fashion brands

    Available Spring 2017; at Stephanie Rad

  • Stephanie Rad

    stephanie rad minimalist fashion brands

    Available Spring 2017; at Stephanie Rad

  • Achro

    new-minimalist-brands-achro-01

    Who needs color when you have superbly-cut outerwear, supersoft knits, and cool frayed denim? Certainly not this Downtown Los Angeles-based brand, which has been putting out silhouette-driven collections since 2010, building up a solid list of stockists that includes indie faves Need Supply Co., Parc Boutique, and Founders & Followers. Plus, we’d wear every last outfit in the lookbook, which is a strong endorsement indeed.

    Handmade Long Coat, $299; at Achro

  • Achro

    new-minimalist-brands-achro-01

    Cropped Boyfit Denim, $129; at Achro

  • Achro

    new-minimalist-brands-achro-01

    Sleeveless Ribbed Tunic, $159; at Achro

  • Loq

    loq shoes new shoe brands

    This Los Angeles brand has its Insta game on lock—I dare you to peruse its feed and not find yourself yearning for a new pair of suede block-heel pumps or patent-leather boots. Solange has worn Loq, and some of the coolest boutiques in the country have picked up the line, but buy a pair now and you’ll still be ahead of the curve.
    Almansa Sandal, $335; at Loq

  • Loq

    loq shoes new shoe brands

    Lorente Pump, $360; at Loq

  • Hemsmith

    Inspired by Asian and Scandinavian aesthetics, this New York City-based brand makes the kind of pieces you want to live in—just-fitted-enough dresses, slouchy cropped pants, and oversize tees in supersoft faux suede. With a background in apparel manufacturing and a predilection for all things black, white, and gray, designer Caryn Hsu is one to watch.

    Aiden Dress, $198; at Hemsmith

  • Hemsmith

    Kitsan Jacket, $435; at Hemsmith

  • Hemsmith

    Alex T-Shirt, $98; at Hemsmith

  • Paris Georgia Basics

    paris georgia basics minimalist brand slip dress

    Fans of ’90s-style minimalism will flip for this line, the brainchild of Paris Mitchell and Georgia Cherrie, founders of New Zealand’s The Mercantile, an e-commerce platform that carries vintage pieces, indie brands, and their own designs. Their debut collection looks like what Kate Moss and Naomi Campbell would’ve worn to party in 1996 (does it really get any better than that?)
    Paris Georgia Basics Phoebe Slip, $254.74; at The Mercantile

  • Paris Georgia Basics

    paris georgia basics minimalist brand

    Paris Georgia Basics Marnie Top, $149.01; at The Mercantile

  • Paris Georgia Basics

    paris georgia basics minimalist brand slip dress

    Paris Georgia Basics Samara Slip, $134.11; at The Mercantile

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