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H&M’s Black Friday Sale Is the Perfect Excuse to Stock Up on Holiday Basics

Deep discounts on already-affordable clothing.
H&M's 2018 Black Friday Sale Is Coming—Get Ready
Christian Vierig/Getty Images.

Black Friday brings with it a cascade of discounts, both big and small. But few compare to H&M’s Black Friday 2018 sale, which year after year, promises some of the deepest cuts, biggest discounts and greatest deals around. Last year, H&M offered a 20 percent site-wide discount.

It also listed some select items for a whopping 70 percent off, and it released an entire Black Friday collection—full of items you could purchase for as little as $4.99. Considering H&M already offers tons of great deals on clothing, these discounts were the very delicious icing on top of an already decadent cake.

MORE: The Avid Shopper’s Guide to Zara’s Black Friday 2018 Sale

In years past, H&M has opted for a similar strategy. In 2016, it offered a 60 percent discount on select items (not 70 percent, but who are we to complain?) and launched a Black Friday collection similar to 2017’s. In 2015, it offered 60 percent off literally everything—and free shipping on orders over $50.

For H&M’s 2018 Black Friday sale, the brand confirmed the below details in a tweet.

  • We’ll see a 30 percent off discount on everything in-store and sitewide, that begins on Nov. 23 at midnight EST.
  • Before the Black Friday sale begins, the Pre-Black Friday sale will offer a 25 percent discount.

MORE: Amazon’s Black Friday Deals Are the One-Stop Shop for Home Decor You Didn’t Know You Needed

We’ve highlighted 11 items that we’ll be scooping up at the major, major discount. And honestly, even if they weren’t discounted, they’re already so well-priced we’d buy them anyway.

Faux Fur Jacket, $99 at H&M

This shaggy faux fur coat is practically begging to be added to your winter wardrobe.

Ankle Boots, $49.99 at H&M

Didn’t you hear? Snakeskin is the new black.

Long-Sleeve Satin Blouse, $29.99 at H&M

Because you can never own too many button-downs—seriously. Plus, this stunning jewel-toned satin basic would make for a solid addition to any closet.

Lace V-Neck Dress, $39.99 at H&M

Did someone say holiday dress?

Faux Fur Coat, $99 at H&M

Who can resist a leopard print faux fur coat? (Spoiler alert: Not us!)

Earrings, $12.99 at H&M

These statement-making earrings will transform any OOTD into a total head-turner.

Lace Top, $49.99 at H&M

High-neck lace tops are an underrated must-have for any and all holiday parties.

Jacquard-Patterned Blazer, $59.99 at H&M

A power suit with a distinctly holiday-friendly twist.

Long Jacket, $34.99 at H&M

Because you’ll never regret buying a comfy-cute blazer.

Turtleneck Sweater, $24.99 at H&M

The opportunities for styling this one are straight-up endless.

Chunky Knit Wool Sweater, $69.99 at H&M

Equal parts cozy and cute—need we say more?

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