Bath & Body Works Just Launched Its First-Ever Collab With Milk Bar & It’s Bound to Sell Out
Bath & Body Works is officially 35, and they’re celebrating the only way they know how—by making the party smell amazing. The brand just announced its first-ever collaboration with Milk Bar, the cult-favorite dessert destination behind Christina Tosi’s iconic Birthday Cake. Together, they’ve whipped up a limited-edition Birthday Cake fragrance that bottles up pure celebration: think layers of vanilla cake, creamy frosting, and rainbow sprinkles.
The packaging is just as festive, decked out in Milk Bar’s signature confetti aesthetic and bold color pops. Christina Tosi herself helped develop the scent, making sure it captures the nostalgic joy of that first bite of cake.
Loyalty members get first dibs starting Sept. 13, while the full collection lands in stores and online for everyone on Sept. 19—just in time for the brand’s big birthday. The lineup includes Bath & Body Works favorites like three-wick candles, body wash, fine fragrance mist, and more.
And this isn’t a one-and-done collab—Bath & Body Works confirmed more Milk Bar scents are coming later this year for the holidays.
“Birthday Cake captures that first-bite magic—sprinkles, frosting, celebration, and all,” says Bath & Body Works Chief Merchandising Officer Betsy Schumacher. Christina Tosi adds: “We’ve always dreamed of sharing the experience of our Birthday Cake in new ways, and now we get to celebrate with scent, too. And we’re only just getting started.”
Shop Bath & Body Works x Milk Bar Collection
