Bath & Body Works Just Released New Holiday Fragrances—& I’m Hyperventilating
If you’re still lighting your pumpkin spice candles and dodging early Mariah Carey TikToks, brace yourself: Bath & Body Works has officially launched its Holiday Shop. That means the halls are already decked with Fresh Balsam, Spiced Apple Toddy, and Cookie Butter Truffle—even if your front porch is still covered in mums.
This year’s holiday rollout is classic Bath & Body Works: wallflowers, soaps, lotions, 3-wick candles, and every other holiday goodie you didn’t know you needed until you’ve checked out with a cart full of it. Fans already know the lineup usually includes the return of nostalgic favorites (cue the chorus of “Fresh Balsam!”) alongside new body-care scents that inevitably become obsession-level staples, like Mrs. Claus’ Cocktail and new home fragrance scents like Cranberry & Eucalyptus.
The Holiday Shop is one of the most hyped drops on the B&BW calendar—so much so that collectors and casual shoppers alike mark the date like it’s the Super Bowl of seasonal fragrance. Expect the signature three-wicks dressed up in holiday packaging that basically scream gift me, even if it’s to yourself. Here’s the best part: more fragrances are set to roll out throughout the season, so don’t be surprised if your cart keeps filling itself from now until December.
And let’s be honest: the Holiday Shop’s launch also gives everyone an excuse to “browse” under the guise of grabbing hand soap, only to load up on six candles, a pocket hand sanitizer shaped like a snowman, and enough peppermint lotion to make your bathroom smell like Santa’s workshop until spring.
So while you’re debating whether it’s socially acceptable to swap your Halloween decor for string lights already, Bath & Body Works is giving you permission to dive headfirst into the holidays. Whether you start with a little Cozy Vanilla Bourbon or go straight to the full-on Crushed Candy Cane, the Holiday Shop is live—and your cart is probably about to be, too.
Shop Bath & Body Works Holiday Shop Favorites
