What Is Tomato Girl Summer? Hailey Bieber Is in on the Trend
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Picture this: you lazily wake up late and put on a fruit-printed sundress and sandals, apply sunscreen and a swipe of a red lip, and tie up your hair in a red bandana. You grab a beat-up paperback book and head to your backyard to pick tomatoes from your garden to make a salad. You’re having a “tomato girl” summer. The TikTok micro-trend has blown up as of late. It might sound silly but when you see the aesthetic, it actually makes a lot of sense.
The best part of being a tomato girl? You don’t need a garden. You don’t need the money to head to the Amalfi Coast. You just need to evoke the vibe of a tomato girl, someone who dresses a bit like an Italian grandmother, who never uses a blow dryer (even right out of the ocean), and who favors a no-makeup makeup look. She might add a little blush to look sunburned.
No one is really sure who started the trend or named it, but there are a few viral TikToks that brought it to life, like from creator @bemusedbeanie.
The trend could have also gained speed from the fashion and beauty industry. Lately, it’s all about tomato candles and even tomato-based skincare. Brands like Miaou and Lisa Says Gah hawk fruit and vegetable prints on clothes. Whether you have a European vacation planned this summer, or are staying inside in your studio apartment, you can be a tomato girl.
You can thrift a tomato girl ‘fit, picking up romantic linen dresses, classic button-ups, and frilly skirts. Add classic accessories in reds and browns, ideally ones that are a bit beat up. Or, shop our favorite looks that help you evoke the vibe, below.
Flamingo Estate Candle in Roma Heirloom Tomato
No tomato garden? Fake the smell with this luxe tomato candle that evokes late summer dinner parties in Sicily.
Byroe Tomato Anti-Aging Serum
A tomato girl doesn’t worry about aging. She embraces her lines and nourishes her skin with really great skincare. This multi-tasking, vitamin C-enriched serum is infused with upcycled tomato for smoother, plumper skin, and to help fade the look of hyperpigmentation.
Lisa Says Gah Alex Tee
We can’t decide what print is more perfect for summer (and fall and winter with a leather jacket): the tomatoes, olive bowl, tapas scene, or melons.
Miaou Mini Tee in Figaro
This stretchy, sheer mesh top would look so cute with white linen pants.
Miaou Mini Tee in Figaro
Reformation Josephine Linen Top
Both colorways of this linen top are perfect for your tomato girl summer but she one named Nonna? Perfection.
UO Charlotte Linen Printed Shift Dress
This linen-blend picnic dress has pockets for storing your snacks.
Free People Island Girl Maxi Skirt
Pair this easy, breezy skirt with a fruit-print bathing suit.
Tower28 Beauty BeachPlease Lip + Cheek Cream Blush in Golden Hour
This “sun-kissed orange” cream blush is so pretty across the cheeks and nose.
Staud Tommy Beaded Shoulder Bag in Fruit Salad
Wear this beaded fruit-printed bag in the city and pretend you’re on the Amalfi Coast.
Ganni Plum Relaxed T-Shirt
Ganni just released its line of fruit-printed tees so now all you have to do is choose between plums, oranges, bananas, or strawberries.
Havaianas x Farm Rio Day ‘N Night Flip-Flop
A tomato girl doesn’t bother with shoelaces.
Cider Curve & Plus Fruit Knotted Split Midi Dress
Peach are so sweet—especially on a summer dress.
Denik Composition Notebook College Ruled Orange Grove Kraft Layflat
A fruit-print notebook is the perfect addition to your lazy day in the sun.
