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A pink background with dark pink stars, featuring five sex toys.
Images: Hello Nancy, Goop, Lola, Dame, Lovehoney. Design: Jessie Quinn / StyleCaster

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Let’s be honest: Sex alone is phenomenal, but adding some additional help into the mix can take things to new heights (I’m talking far bigger orgasms than you may have ever had). There’s nothing wrong with spicing things up in the bedroom, especially if it means equal and better pleasure for all parties involved.

Where to Buy Sex Toys, at a Glance

Sex toys, accessories, and whatever else is making its way into online sex shops are the perfect way to intensify your sexual experience, whether you’re riding solo or playing with a partner. Retailers like Hello Nancy and LELO have a surplus of exciting options to choose from (make shopping for toys your next date with your partner!). 

What to Look for When Shopping for Sex Toys Online

“The first thing I always tell people is to check the materials,” says Chantelle Otten, an award-winning Australian sexologist. She says to look for body-safe options such as medical-grade silicone, stainless steel, or borosilicate glass. “These are non-porous, easy to clean, and won’t leach chemicals into your body.” 

Otten says it’s also worth getting clear on what you actually want to experience, whether that be clitoral stimulation, G-spot sensation, something for couples, or solo exploration. “Knowing your intention makes it so much easier to cut through the noise,” she notes, adding that brands like Dame offer a quiz to match you with the right product. 

While packaging can vary — especially if you purchase from marketplaces like Amazon — Otten says don’t underestimate the importance of discreet packaging and a transparent return policy. “Shopping for intimacy products should feel safe, private, and completely without shame,” she explains. “The best brands in this space understand that and make the entire experience, from browsing to unboxing, feel considered and respectful.”

Where to Buy Sex Toys

Whether you’re new to the online sex toy shopping experience or are looking for some additional pleasure sources and wondering where to buy sex toys, experts say Hello Nancy, Dame, LELO, Goop, Lovehoney, and more are worth checking out. Here’s why, plus a few additional recommendations for the best sex toys

Hello Nancy

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Lem Clitoral Massager
On Sale 44% off
If you’re wondering where to buy sex toys online, our editors recommend starting with Hello Nancy. This online retailer is known for its lemon-shaped vibrator — called the Lem Clitoral Massager — and other fun fruit-inspired designs (including an avocado and raspberry sex toy that is a good alternative to the popular rose devices). The brand is also run by women and rooted in sexual education, exploration, and empowerment, allowing you to feel pleasure on a whole different level. 

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Hello Nancy is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Dame

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Pom Palm Vibrator
Dame is another one of the best places to shop for sex toys — and it’s a sex expert favorite. “Their designs are clean, sculptural, and genuinely innovative — the kind of objects that challenge what we think a vibrator should look like,” says Otten. “They also take the ‘pleasure gap’ seriously as a mission, not just a marketing line, which makes shopping with them feel meaningful.” The brand is known for its suction toys and vibrators like the Pom Palm Vibrator, a palm-sized toy that encourages more free and playful exploration. And Otten also loves their Arousal Serum, which “uses 100% natural ingredients like ginger, peppermint, and cinnamon to create real warmth and sensation.”

LELO

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Sona 2 Cruise
On Sale 20% off
According to Otten, if Dame is the design-forward innovator, LELO is the house of luxury. “Their products are truly beautiful objects — weighted, smooth, often available in jewel tones, and finished to a standard you’d expect from a high-end fashion accessory,” she explains. “They meet the ISO 3533 international standard for intimate products, which very few brands can say, and many of their toys are app-integrated for couples or long-distance play.” She adds that LELO’s Sona 2 Cruise is iconic for a reason. It was made for those who prefer intense, invigorating orgasms. With 12 different settings, you’ll never get bored. Plus, since it’s waterproof, you can even bring it into the shower. “This is the brand I recommend when someone wants to genuinely invest in their pleasure — it’s the Chanel of sex toys.”

Goop

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Viva la Vulva Vibrator
Goop deserves real credit for bringing sexual wellness into the mainstream luxury conversation and making it feel like an extension of self-care rather than something to be embarrassed about,” says Otten. She explains that their sexual wellness edit is carefully curated with high-quality toys like the Viva la Vulva Vibrator and other pleasure products, such as the Nécessaire The Sex Gel. “It’s a brilliant destination if you’re new to exploring and want a trusted, beautifully presented starting point, or if you’re looking for premium lubes, arousal oils, and accessories alongside toys.” 

Lovehoney

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Floral Fantasy Rose Clitoral Suction Stimulator with G-Spot Vibrator
On Sale 10% off
Lovehoney routinely offers discounts on its popular sex toys, which is one of the reasons why we love it. Not only that, but you’ll find a variety of items that will suit a range of needs. Otten says Lovehoney is the destination she recommends when people want everything in one place. “Their range is enormous — from beginner-friendly vibrators to couples’ kits, bondage sets, games, lingerie, and beyond — and the quality across all points is genuinely impressive,” she explains. “What I love most is that they make sexual exploration feel accessible and fun rather than intimidating.” 

You can also find some unique toys, such as the Floral Fantasy Rose Clitoral Suction Stimulator with G-Spot Vibrator, which combines two favorite designs into one.

Good Vibes

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Radiant Rose
On Sale 30% off
Good Vibes has been around since the 70s and offers a reputable and reliable marketplace full of sexy accessories, including toys, lube, and lingerie. According to Orla Maguire, a somatic intimacy expert and founder of Lubify, it’s one of the original sex-positive retailers. “They never fail to deliver quality products and offer strong educational resources, including a sexologist and a very knowledgeable sales team,” she explains. “Curiosity is encouraged, making them a great choice for beginners or more experienced shoppers.” 

At Good Vibes, you can find some of the most iconic sex toys, including the Radiant Rose, a rose toy clitoral stimulator that has three speeds and seven suction and vibration patterns for targeted pleasure. 

Babeland

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
ROMP Riot Bullet Vibrator
Maguire says Babeland is another OG place to buy sex toys online and is a pioneer in female-friendly pleasure retail. “They offer a beautiful assortment of unique and fun toys, as well as all the tried-and-trusted reliables we have known and love,” she explains, adding that it’s always her top recommendation for reliability. At Babeland, you can find an assortment of sex toys, including some great beginner-friendly devices like the ROMP Riot Bullet Vibrator, which is a petite bullet design with six intensity levels and four patterns.

Lola

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Mini Vibrator
Lola is a go-to for the best feminine care, including tampons, pads, period undies, menstrual cups, and cleansing wipes, as well as postpartum care. But the feminine hygiene brand also has a few sexual wellness products we’re obsessed with, including a Mini Vibrator that is perfect for travel. This pocket-sized vibrator combines a few favorite design features to create a quiet wand-shaped device with 10 settings and a flexible head. 

Amazon

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Satisfyer Pro 2 Vibrator
Amazon may not openly advertise its hidden section of sex-related paraphernalia, but it’s definitely available — and there are lots of different options to choose from, including some devices from well-known (and loved) brands like Satisfyer. The Satisfyer Pro 2 Vibrator is a great pick for those looking for a more budget-friendly option that will deliver in just a couple of days. It’s designed with the brand’s Airpulse technology with 11 different pressure wave intensities to stimulate pleasure on your clit, plus it’s water-proof, so you can use it during shower sex.

Nordstrom

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Joylux vFit Red-Light Intimate Wellness Device
Nordstrom might not be a place you immediately think to shop for sex toys online, but the department store offers several favorite brands, including LELO and Maude, which are both featured on this list. Nordstrom also carries the Joylux vFit Red-Light Intimate Wellness Device, which is an innovative sex toy that combines pleasure and vaginal wellness. This toy is equipped with red light therapy to target vaginal dryness by supporting more natural lubrication, as well as encouraging stronger pelvic floor muscles.

Maude

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Drop
Maude is one of the best places to buy condoms and lube, but it also has a great selection of sex toys, including some discreet styles like the Drop, which is essentially the ball of a wand vibrator, without the handle. This palm-sized device features three speeds and is designed for all-over use, so you can target every erogenous zone.

Adam & Eve

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Eve’s Venus Butterfly Remote
On Sale 60% off
Adam & Eve not only offers an array of sex toys, but the retailer also carries additional sexual accessories, like bondage items, adult games, and love dolls. No matter what specific item you’re after, you’re likely to find it under Adam & Eve’s roof. For playful pleasure, consider adding the Eve’s Venus Butterfly Remote to your cart. This hands-free G-spot vibrator features a butterfly design, allowing for additional clit and lip stimulation through vibrating wings and antenna. It’s also waterproof, and the remote control works up to 32.5 feet away. 

Pink Cherry

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Goldielicks Tongue Vibe
On Sale 50% off
Pink Cherry is another marketplace with everything from sex toys to lube to lingerie. We love it for its variety of vibrators, including some more discreet designs, as well as clitoral stimulators, finger vibrators, and wands. The retailer also carries some tongue-inspired designs, such as the Goldielicks Tongue Vibe, that are ideal for those turned on by oral play. This is great for stimulating oral sex when solo, offering seven modes with flickering, side-to-side tongue motions.

Bloomi

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Glow Warming Massager
If you’re looking for the best vibrators, look no further than Bloomi. The adult boutique is known for its collection of vibrators, plus other fun extras like an intimacy quiz and an informative blog all about topics such as the best lubes for vibrators, oral sex, and more. The Glow Warming Massager is one of Bloomi’s newest vibrators and, in our opinion, it’s one of the best out there. The vibrator features a tip that warms up to 116°F for increased arousal, plus it has five speeds and is completely waterproof. 

Lovers

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Evolved Fingerlicious Vibe
Whether you’re into BDSM or want a small and discreet vibrator, you’ll find what you’re looking for at Lovers. The online sex toy retailer is also one of the best places to find finger vibrators, like the Evolved Fingerlicious Vibe toy. This sex toy slips onto your (or your partner’s) finger and is designed to elevate fingering sensations with 10 different speeds. It’s also completely submersible, so you can partake in shower or underwater play.

Target

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
plusOne Dual Rabbit Vibrator
Target is another place you might be surprised to find sex toys — but the big box retailer has a few options to choose from, including lots of pleasurable picks from plusOne. If you’re looking for one of the best rabbit vibrators, go with the plusOne Dual Rabbit Vibrator. This rechargeable sex toy features a classic rabbit-shaped design for vaginal and clitoral stimulation, and it’s also waterproof for shower play.

After Glow

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Bree Red Suction Vibrator with Handle
Maguire also recommends After Glow, which she calls “a beautifully curated, female-founded boutique that focuses on intentional pleasure, body literacy, and thoughtful design.” Despite being a small business, it’s made a splash in the pleasure space, offering a “guided wellness experience,” and in-store shopping in New York City with free and discreet one-hour delivery. Try out the Bree Red Suction Vibrator with Handle, a compact clit vibrator that offers intense suction, a comfortable and ergonomic design, and user-friendly controls with 10 vibrating modes.

LBDO

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Rush Clitoral Stimulator
Otten also recommends LBDO, an Australian brand that is “doing some of the most exciting work in sexual wellness right now.” The brand stands out for its selection of gorgeous, minimalist designs that look less like sex toys and more like something you’d want to display on your bedside table. “Their Rush Clitoral Stimulator is a personal favorite — sleek, powerful, and incredibly thoughtfully engineered for clitoral pleasure specifically,” she explains. “The brand also prioritizes education alongside their products, which, as a sexologist, I deeply respect.” 

Sensual Sport

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
The G Spot Vibrator
Sensual Sport was created by Sporty & Rich founder Emily Oberg and “brings the same cool, fashion-forward editorial energy to sexual wellness that she brought to athleisure,” says Otten. “The whole brand feels like a natural evolution of the wellness conversation into intimacy.” The G Spot Vibrator is a favorite sex toy that might look simple in design, but is innovatively designed to fit your anatomy and find that magic spot. Otten also recommends the Wet Mouth Spray, “a pocket-sized spray that stimulates saliva production using citric acid and glycerin, making oral sex more pleasurable end enjoavle for the giver.” 

Crave

Where to Buy Sex Toys Online: The Internet’s 20 Best Sex Shops
Vesper Mini Vibrator Necklace
Crave makes the Vesper — a powerful bullet vibrator that you wear as a necklace — which is genuinely one of the most clever products in sexual wellness,” says Otten. This discreet vibrator necklace is made from high-polish 316 stainless steel and available in silver, rose gold, or 24K gold plating, “looks indistinguishable from a piece of fine jewelry,” Otten adds. With its innovative design, it’s no surprise that the necklace (and the brand) has a cult-following. “This is for the person who wants their pleasure to be as stylish as the rest of their life.” 
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