11 Best Amazon Alternatives to Shop Online in 2025

Bluemercury

Image Credit: La Mer; Skinceuticals.

Best for Beauty
Bluemercury

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Categories: Beauty (skincare, hair care, makeup, fragrance, and more)
Ships to: the United States only, minus P.O. Boxes, international, and military addresses
Returns: “We accept returns and exchanges within 90 days of purchase,” per Bluemercury.
Membership: BlueRewards
Why it’s better than Amazon: Sells luxury and high-end beauty brands that might not be available on Amazon, has a deep sale section, and offers a free-to-join tier in its loyalty program.

Bluemercury has been reshaping modern luxury in the beauty space since 1999. It carries an impressive selection of high-end skincare, makeup, hair, bath and body, sun, and fragrance products, but don’t forget its men’s, travel, and gift offerings, too. It covers all of the bases in beauty essentials and is known for providing unmatched client-first service, as it aims to serve as the ultimate specialist in its field. On top of carrying products from luxe names like La Mer, Skinceuticals, Augustinus Bader, Dyson, and Dyptique, among others, the retailer has its own brands, M-61 and Lune+Asher. Don’t forget to browse the retailer’s sale section, which includes popular names like Clinique, Bobbi Brown, and Laura Mercier for up to 50% off.

If you’re an avid Bluemercury shopper (or want to be), you might want to sign up for its loyalty program. BlueRewards comes at absolutely no cost to members (for the Silver tier, at least), but in return, you get free standard shipping, $10 for every $250 you spend, exclusive access to deals and events, and birthday gifts. Note that there are three membership levels: Silver (free to join), Sapphire ($300-$999 spend per calendar year), and Platinum ($1,000+ spend per calendar year). Silver gets beauty cards, a birthday gift, free standard shipping, free two-day shipping, member-only offers, and early access to new brands. These sure are a lot of perks for a free tier of a loyalty program! However, if you’re a big spender, Sapphire gets all of the aforementioned benefits in addition to exclusive event invitations, while Platinum gets all of the previously mentioned benefits plus a special Platinum gift.
Target

Image Credit: Disney © 2025 MARVEL; Target.

Best Overall
Target

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Categories: Grocery, clothing, home, kitchen, furniture, electronics, toys, beauty, movies, books, music, personal care, health, pets, travel, school, and more
Ships to: Most items can be shipped to any of the 50 states and APO/FPO addresses in the United States, but some destinations have guidelines and restrictions.
Returns: “Most unopened items sold by Target in new condition and returned within 90 days will receive a refund or exchange,” per Target.
Membership: Target Circle, Target Circle Card, and Target Circle 360
Why it’s better than Amazon: Target’s membership costs less than Amazon Prime.

Target is a one-stop shop for just about anything and everything you can think of. From kitchen paper goods, home cleaning supplies, furniture, and candles to exciting new beauty brands and Hill House dress dupes, there’s not a single product category on this list that Target doesn’t have. It’s undoubtedly the next best thing to Amazon in terms of product range, prices, discounts, and memberships. The retailer also drops exclusive collections, products, and merch, like Taylor Swift’s Eras Tour book.

There are three Target membership options: Target Circle, Target Circle Card, and Target Circle 360. Target Circle is a free membership that receives deals and bonuses, Target Circle Card has payment options, and Target Circle 360 is a paid membership that provides access to same-day delivery and other benefits. Target Circle 360 gives members free, fast shipping, unlimited same-day delivery, and much more for less than what Amazon Prime costs. The former offers a 14-day free trial and costs $11 per month after the free trial (or $99 per year for an annual membership, which comes out to $8.25 per month). Meanwhile, Prime costs $15 per month or $139 for an annual membership. Target Circle 360 provides similar benefits to Amazon Prime but costs $4 less per month and $40 less per year.
Walmart

Image Credit: Walmart.

Best for Fashion
Walmart

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Categories: Clothing, beauty, home, electronics, paper goods, cleaning, grocery, personal care, school, sports, movies, music, books, and more
Ships to: All 50 states of the United States, plus Puerto Rico and U.S. territories
Returns: In most cases, you have 90 days to return items purchased from Walmart, but there are some return window exceptions and some non-returnable items, which you can read about here.
Membership: Walmart+
Why it’s better than Amazon: Walmart sells designer and pre-loved designer at a discount.

Walmart trails right behind Target in the best Amazon alternatives because, like Target, its offerings truly run the gamut. You can order outdoor furniture, gaming consoles, and groceries, among other things. But its hidden gems include designer bags and other luxe names that you might not be able to find at Target or Amazon. Walmart even carries pre-loved designer items at a discount (think Van Cleef & Arpels, Hermés, Rolex, Louis Vuitton, and more). On the other end of the price spectrum is Walmart’s own exclusive brands, like Joyspun and Scoop, which come at super affordable prices and have even garnered attention for selling dupes of more expensive clothing items. What other name brands can you find on Walmart’s site? Levi’s, Reebok, Crocs, and Wrangler are just the tip of the iceberg.

Walmart’s paid membership program, Walmart+, gives you early access to deals, free delivery from your store, free shipping with no order minimum, streaming services with Paramount+, and more (even Burger King savings!). You can score all of this for $98 for an annual membership or $13 per month (plus applicable tax for both). That’s $2 cheaper than Prime per month and $41 cheaper than Prime for the annual membership.
Instacart

Image Credit: Instacart.

Best for Groceries
Instacart

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Categories: Groceries
Ships to: The United States and Canada
Returns: “You can let us know about any problems with your order within 4 days of your pickup or delivery, excluding restaurant orders, for a credit. But you can contact us if you prefer a refund,” per Instacart.
Membership: Instacart+
Why it’s better than Amazon: Way more grocery store options and a cheaper membership

For days when you can’t make it to your local grocery store in time or you’re tired of using Amazon Fresh, Instacart is a great alternative. Why? Because you can order from nearby stores, with a selection of over 500 retailers and trusted local grocers across North America. That’s way more options than Amazon Fresh or Amazon Whole Foods groceries could ever offer. In the mood for an Italian Sunday sauce? Instacart’s got Eataly. Prefer to buy pantry items in bulk? Instacart’s got Costco. Need quick and affordable groceries delivered straight to your door? Instacart’s got Aldi, Stop & Shop, Wegmans, Food Bazaar, and so many other good options. Don’t forget the service also offers alcohol, wine, liquor, organic groceries, meat alternatives, and other more niche grocery product categories.

You can choose exactly what you want online or in the app, see real-time updates from your personal shopper, and receive your items the same day in a time slot that works best for you. Plus, Instacart has a 100% quality guarantee on every order and your first delivery is free. One billion products, 80,000 stores, and 14,000 cities? Say less.

If you try Instacart and fall in love with the service, be sure to sign up for an Instacart+ membership. It includes $0 grocery delivery fees, $0 restaurant delivery fees, a Peacock subscription, a NYT Cooking subscription, and the ability to share your member perks with loved ones. For $99 per year or $10 per month, these member benefits are so worth it.
Best Buy

Image Credit: Beats by Dre; Dyson.

Best for Tech
Best Buy

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Categories: Tech, electronics, appliances, toys, outdoor
Ships to: The 50 United States, including Washington D.C. and excluding Puerto Rico
Returns: 15 days for most products and 14 days for activatable devices, though Best Buy members get 60 days and 14 days, respectively
Membership: My Best Buy, My Best Buy Plus, My Best Buy Total
Why it’s better than Amazon: Products are sold by the brands themselves, so you don’t have to worry about potentially sketchy re-sellers.

If you’re tech-savvy and in need of a new device, look no further than Best Buy. The retailer sells Samsung, HP, Apple, Beats by Dre, Lenovo, LG, Canon, and many more household names across electronics, appliances, home, kitchen, furniture, toys, and games, among other product categories. Need a new air fryer, Dyson vacuum, LEGO set, or smartwatch? This tech-heavy retailer’s got you covered. Plus, skip the often confusing and potentially questionable re-sellers on Amazon and opt for Best Buy instead.

Best Buy has three memberships you can choose from. My Best Buy is the retailer’s free membership and provides free standard shipping, while My Best Buy Plus costs $50 per year and provides free standard shipping, free two-day shipping, exclusive prices, exclusive access to sales, and a longer return window. My Best Buy Total provides all of the above, on top of protection plans like AppleCare+, 24/7 tech support, VIP member support, and 20% off repairs, all for $180 per year.
Ulta

Image Credit: Shiseido; Bumble and bumble; DevaCurl.

Ulta

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Categories: Beauty (makeup, nails, hair, skincare, fragrance, body care, wellness, tools, and brushes)
Ships to: Contiguous U.S. states, Alaska, Hawaii, U.S. Territories, PO Boxes, and APO/FPO addresses
Returns: “You can return most new or gently used products within 30 days of the original purchase date for a refund to the original form of payment, subject to refund restrictions below,” per Ulta.
Membership: Ulta Beauty Rewards (Free, Platinum, and Diamond)
Why it’s better than Amazon: Ulta hosts several annual sales, with some lasting for multiple weeks.

It’s no secret that Ulta is one of the best, biggest, and most popular cosmetic retailers. But why did we pick it over Sephora? Most of Ulta’s brands are on the affordable side and have comparable prices to those on Amazon (whereas Sephora carries a lot of pricier names). You’ll recognize drugstore brands like CeraVe, Cetaphil, Maybelline New York, and L’Oréal, along with higher-end names such as Charlotte Tilbury, Clinique, and Chanel. And its offerings cover makeup, skincare, nails, hair, and all of the other beauty categories you can think of. Now that’s variety!

And if you’re on the hunt for a good beauty deal, Ulta hosts quite a few annual sales, with some running for multiple weeks. Meanwhile, Amazon’s Prime Days and other sale events aren’t what they used to be, and oftentimes, the deals are so-so.

As for the Ulta Beauty Rewards membership, you can earn points on every $1 you spend, receive a complimentary birthday gift, activate bonus points offers, and turn your points into money (a gift). There are three membership levels: Free, Platinum ($500 spend per year), and Diamond ($1,200 spend per year).
Grove Collaborative

Image Credit: Moon Juice; Grove Co.

Best for Cleaning
Grove Collaborative

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Categories: Cleaning, health & wellness, personal care, pet, kitchen & dining, garden & outdoor, school, and more
Ships to: the contiguous United States (so not Alaska, Hawaii, or other U.S. territories, and no APO, FPO, DPO, or AE addresses either)
Returns: “If an item wasn’t right for you, reach out to us within 30 days of delivery. We’ll send you a pre-paid shipping label so you can make a seamless return and get a full refund,” per Grove Co.
Membership: Subscribe and Save
Why it’s better than Amazon: It’s more sustainable and environmentally friendly.

If shopping with purpose is the name of the game for you, you’ve come to the right place. Grove Co makes its own cleaning products, which are all free of ammonia, chlorine, and heavy metals, but it also sells brands the company has thoughtfully vetted. These brands carry effective, ethical products that reduce plastic in your home, oceans, and landfills. You can feel good knowing its health and wellness offerings don’t include artificial dyes, flavors, or sweeteners, and its personal care items are free from parabens, phthalates, heavy metals, formaldehyde, and lead. The list goes for its other product categories and the kinds of unsafe, unhealthy, or non-eco-conscious ingredients they incorporate. Just know that whatever you order online from Grove Co., it shouldn’t harm your body, home, or environment!

If you’re part of Grove Co.’s Subscribe and Save program, you can count on getting the lowest prices and receiving 20% off of your first Grove Co. order and 5% off on future orders. You’re able to choose exactly when your subscriptions ship, depending on the frequency of the subscription for each product. Plus, the company will automatically send you non-subscribed products with your subscribed products so everything arrives at the same time and in the same boxes to reduce packaging and carbon emissions. Grove Co. will send you multiple reminders about your orders in case you need to edit anything. Even better: VIP orders over $29 ship free, VIP orders under $29 ship for $6.99, regular orders over $79 ship free, and regular orders under $79 ship for $6.99. Join the over 250,000 homes that utilize the Subscribe & Save program so you can save money and the environment at the same time.
Wayfair

Image Credit: Latitude Run; Homechoice International Group.

Best for Home
Wayfair

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Categories: Home (furniture, outdoor, kitchen, home improvement, appliances, pet, and more)
Ships to: United States (excluding P.O. boxes or military APOs)
Returns: “We’re happy to accept returns for most items within 30 days of delivery,” per Wayfair.
Membership: Wayfair Rewards
Why it’s better than Amazon: Daily deals, and 5% back on every item every day through the rewards program

If you thought Wayfair was primarily for ordering furniture online, think again. The retailer also sells bedding, appliances, home improvement, kitchen, pet, and more. The world is truly your oyster on Wayfair’s site, and you can usually find reasonable prices on whatever’s on your shopping list, in addition to steep deals. Watch out for the retailer’s deals of the day and flash deals to save big.

If earning 5% back on rewards (they never expire!), free shipping on every order, members-only sales, and early access to sales sounds like your cup of tea, then it’s time to sign up for Wayfair Rewards for $29 per year or get one of the retailer’s family of brands’ credit cards for free (subject to credit approval). Either way, you can earn rewards and enjoy exclusive perks every time you order online from Wayfair.
Chewy.com

Image Credit: Lesure; Frisco.

Best for Pets
Chewy.com

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Categories: Pet
Ships to: The contiguous United States (excluding P.O. boxes and APO/FPO addresses)
Returns: “If you and your pet aren’t 100% satisfied, just return your items for free within 365 days of purchase,” per Chewy.com.
Membership: Chewy+
Why it’s better than Amazon: 24/7 support, auto-ship option, daily deals, and pharmacy, vet, insurance, and wellness resources

Pet owners will do just about anything for their companions and even put their furry friends before themselves. Chewy.com understands that your pet is your priority and wants to help owners buy the best products for their animals. That’s why the retailer carries trusted brands that you can get delivered straight to your doorstep. That’s also why Chewy.com offers 24/7 help via a phone call, chat, email, or social media message. Chewy’s pet experts are here to help you find the cream of the crop for your pets. And if for some reason, you’re not happy with your purchase, it offers a 100% satisfaction guarantee policy on every order. The list of animals Chewy.com sells products for goes on and on, but don’t forget you can also take care of your pets’ pharmacy, vet, insurance, and wellness needs on the site. And be sure to check out the retailer’s deals page to avoid breaking the bank on your furry friend.

It’s hard to come by retailers that offer free trials on its membership programs, let alone ones that do so for 60 days. But here Chewy.com is, raising the bar for everyone else. Enjoy Chewy+ free for 60 days and then pay $35 per year and cancel anytime. The catch is that this program is only available in Southern Ontario, but hopefully, it’ll make its way to the United States and other regions in the near future. In place of a membership program in the United States, Chewy.com offers an auto-ship option that allows you to save on thousands of eligible items (keep saving 5% on every order), receive deliveries on your schedule, and more. This is a handy option for those purchasing pet food, personal care, medicines, or other items you need to restock often.
Uncommon Goods

Image Credit: Uncommon Goods.

Best for Gifts
Uncommon Goods

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Categories: Gifts (men, women, kids, kitchen & bar, home & garden, jewelry, experiences, corporate gifts)
Ships to: All 50 states in the United States, but orders shipping to Alaska and Hawaii might have longer transit times
Returns: No time limits!
Membership: Perks
Why it’s better than Amazon: A wider array of gifts, handmade items, and IRL experiences, no time limit on returns, and an extremely affordable annual membership

Most everyone can admit Amazon’s gift options aren’t always up to par. Some might look a little cheap, while others are unoriginal. Enter: Uncommon Goods. The retailer specializes in gifts for those you hold near and dear. The best part about Uncommon Goods is that it curates person-, holiday-, occasion-, and interest-specific gift lists so you don’t have to spend hours scrolling through endless pages of products like you might on Amazon. You can even choose from handmade items and IRL experiences, like a dumpling-making class or a watercolor painting workshop. There’s no question you’d be pressed to find opportunities that are as unique and immersive on Amazon.

If you love giving gifts, it’ll be worth it to sign up for Uncommon Goods’ Perks membership. It gives you unlimited fast, free shipping, and other benefits for just $10 for your first year (but don’t forget the 14-day free trial). It’s not every day that you come across a $10 annual membership like this one.
Etsy

Image Credit: Etsy.

Best for Handmade Items
Etsy

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Categories: Gifts (art & collectibles, bath & beauty, books, movies, music, clothing, electronics, home & living, jewelry, clothing, and more)
Ships to: All 50 US states, the District of Columbia, and Puerto Rico
Returns: “Sellers aren’t required to accept returns, exchanges, or provide a refund unless stated in the return policy on their listing,” per Etsy.
Membership: None
Why it’s better than Amazon: Gifts are more thoughtful, unique, and creative—plus, some are handmade or personalized.

I always run into the same problem with Amazon: Nothing’s really handmade or homemade. And if it somehow is, it sure doesn’t look or feel that way. For an item or gift that was no doubt made with love, head to Etsy. The global marketplace features a treasure trove of thoughtful and unique handmade, vintage, and custom gifts. Etsy makes selling, buying, and collecting so easy, and odds are, it has exactly what you’re looking for—from Taylor Swift gifts to Survivor gifts.

The 11 Best Amazon Alternatives If You’re Tired of Giving Your Money to Jeff Bezos

Katie Decker-Jacoby

Best Amazon Alternatives at a Glance

Honorable Mentions:

The 11 Best Amazon Alternatives to Shop Online in 2025

Bluemercury

Target

Walmart

Instacart

Best Buy

Ulta

Grove Collaborative

Wayfair

Chewy.com

Uncommon Goods

Etsy

Most Popular

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