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There’s something undeniably captivating about French-girl beauty—that “effortlessly chic” aesthetic that has inspired aspiration across the West for decades. French women are known to have a beauty philosophy rooted in minimalism and confidence, prioritizing fresh complexions over heavy makeup. Sheer tints, bushy boy brows, and a swipe of red lipstick often prevail over a full beat. It’s this balance of IDGAF-ness and intention that makes French beauty feel so timeless and coveted.
But what exactly is French beauty? At the core of it is skincare. For any beauty lover, a trip to Paris isn’t complete without a stop at a French pharmacy, stocked with fan-favorite brands like Bioderma, Typology, and La Roche-Posay. These brands make formulas that are gentle, effective, and rooted in dermatological science, reflecting the French belief that beauty begins with healthy skin. So, if one of these brands is considered holy grail status in your home, now’s the time to run to your online cart, because prices are about to skyrocket (ugh).
Thanks to the impending US import tariffs targeting international goods, our beloved beauty products (including K-beauty ones, too) are about to get slapped with higher price tags. And let’s be real: French beauty isn’t exactly cheap to begin with. Add a 10 to 25% markup, and suddenly, your go-to moisturizer is competing with a full spa day.
Before your faves become financially tragic, we’ve rounded up the French beauty MVPs to snag now. Your skin, hair, and future budget will thank you.
