Don’t You Dare Forget That This Millennial Hair Brand Was the OG Sol de Janeiro—& Honestly, Superior

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Sol de Janeiro is to Gen Alpha and Gen Z what Moroccanoil was to Millennials. 

I don’t remember a lot of details about my early 2000s high school beauty regimen, except for my obsession with pin-straight hair and the nourishing, vanilla-scented (with strong hints of amber and musk) argan oil that helped hide the fact that I was definitely abusing my strands with so much heat styling. Moroccanoil wasn’t just a nourishing hair formula that provided our fried ends with some extra hydration. It was a coveted bottle of liquid gold that every It Girl at my high school and in my favorite teen magazines worshipped—which, of course, made me want it even more. 

The Best Moroccanoil Products at a Glance

• Best Shampoo & Conditioner: Moroccanoil Hydrating Shampoo Conditioner Combo Pack, $47
• Best for Curly Hair: Moroccanoil Intense Curl Cream, $31
• Best Argan Oil Treatment: Moroccanoil Treatment, $20+
• Best for Fine Hair: Moroccanoil Treatment Light, $20+
• Best Finishing Spray for Fine Hair: Moroccanoil Treatment Oil Mist, $50
• Best Perfume: Moroccanoil L’Originale Eau de Parfum, $35+
• Best for the Body: Moroccanoil Dry Body Oil, $29+
• Best Finishing Spray: Moroccanoil Luminous Hairspray Strong, $14+
• Best Styling Product: Moroccanoil Smoothing Lotion Hair Styling Cream, $16+ 

Before rhode Peptide Lip Tint, Sol de Janeiro Bum Bum Cream, and social media’s obsession with Drunk Elephant everything, it was Moroccanoil. And, now, with a little more wisdom (this includes a lot less Paris Hilton-inspired bleach in my hair), I’ve begun to realize that my adult haircare routine is totally missing out on a hair treatment so good, it didn’t need TikTok or influencers to go viral. 

What Does Moroccanoil Treatment Do? 

“It’s geared towards drier hair and helps with the health of strands,” says Lenny Vaynshteyn, a hair stylist of 40 years, based in Del Mar, San Diego, and StyleCaster editorial director, Gina Vaynshteyn’s uncle. Dry hair doesn’t just apply to parched or damaged hair—it also applies to curly hair types, which are naturally drier. Vaynshteyn loves the Moroccanoil curl creams and says the shampoo lathers well and smells really nice. “The smoothing creams are amazing,” he adds. “For styling, the hairspray is very light and very beautifully fragranced.” 

“My uncle was the one who introduced me to Moroccanoil. It was the first time someone had ever used a luxury haircare product on my hair, and I felt like such a rich, cool girl,” (Gina) Vaynshteyn says. “Which I was not. This was 2004 and I didn’t know what I was doing with my naturally frizzy, wavy-curly, mess of a ‘do, so whenever he used the hair treatment in his salon, I’d marvel at how shiny and smooth my strands could be with a little help. He gifted me a bottle for my birthday, and I’d use a dime-sized amount once a week to make it last. For us frizzy girls, Moroccanoil was a national treasure. I still use the brand to this day, and I’m 35.”

The Best Moroccanoil Products for Head-to-Toe Revitalization

Moroccanoil hasn’t gone anywhere since it was last on my bathroom counter. In fact, it’s only gotten better with tons more formulas—including a shampoo and conditioner, dry body oil, curl cream, and, of course, the OG argan oil. Similar to Sol de Janeiro, Moroccanoil caught onto everyone’s obsession with its scent and even bottled an eau de parfum of the original scent. 

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