The Only Online Jewelers You Should Be Buying Diamonds From, According to the Pros

Angara

Whether you’re shopping for everyday accessories, engagement rings, or jewelry gifts, Angara has you covered. The brand is especially great for colorful diamonds, gemstones, and pearls and has a user-friendly website that allows you to filter for exactly what you are looking for—be it a diamond bracelet or pendant necklace—making the online shopping experience a breeze.

Price range: $29-$17,251,689 (for jewelry gifts)

Shipping & return policy: Free express shipping and free returns for 60 days 

Warranty: Yes, lifetime

Pros:
User-friendly online shopping experience.
Lots of colorful diamonds, gemstones, and pearl designs.
Lifetime warranty

Cons:
Nothing!

Contemporary Round Diamond Journey Pendant Necklace

On Sale 15% off

Buy Now $2,838

The Angara Contemporary Round Diamond Journey Pendant Necklace boasts a timeless style that is versatile enough to go with both casual and dressy outfits, making it a great choice for everyday wear. This necklace features 11 round-cut diamonds and is available in carat sizes ranging from 1-3, plus your choice of lab-grown and natural stones.

Blue Nile

If you want a good variety of diamonds and styles, consider shopping for diamonds at Blue Nile. The online jewelry retailer offers a more customized shopping experience, with the option to purchase loose diamonds (though they are pricey) or pre-designed jewelry creations. Blue Nile is also a great choice if you’re undecided on lab-grown vs. natural diamonds since they offer both. Whether you’re shopping for an engagement ring or a necklace to gift a loved one, you can find exactly what you’re looking for. 

Price range: $4,200 – $5,190 (for loose diamonds)

Shipping & return policy: Free shipping and free returns for 30 days 

Warranty: Yes

Pros:
You can purchase loose diamonds
They carry lab-grown and natural diamonds
Lots of different styles available
They offer relatively affordable (yet high-quality) diamonds

Cons:
Loose diamonds are expensive

best overall

Lab Grown Diamond Floating Solitaire Pendant In 14k White Gold

$580 Buy Now at Blue Nile

There’s something classic about a solitaire pendant necklace. This one from Blue Nile features a gorgeous lab-grown diamond set in 14-karat white gold for a timeless look. With this design, you also have the option to choose the overall diamond weight (and, therefore, price point), with 0.25 carats starting at $580 for the necklace. 

Etsy

Etsy is one of the best places to shop for antiques and vintage items, including vintage diamonds and jewelry. We love Etsy because you can shop from lots of different small businesses and get the thrill of the hunt from the comfort of your couch. The marketplace features lots of true vintage engagement rings, plus some stunning handcrafted creations that recycle old diamonds (like this ring).

Before buying vintage diamonds on Etsy, there’s one thing to consider. A lot of the policies on Etsy depend on the seller, so you’ll want to check with the individual shop to find out important details like shipping, returns, certifications, and warranty offers.

Price range: Varies, depending on the seller

Shipping & return policy: Varies, depending on the seller

Warranty: Varies, depending on the seller

Pros:
Excellent collection of vintage diamonds
Can be more affordable than traditional jewelry
Small businesses
Unique styles

Cons:
Not all sellers offer a warranty
Quality is really seller-by-seller

Best for vintage diamonds

Ringtique Vintage Diamond Cluster Ring

$210 Buy Now at etsy

Since Etsy is home to so many different shops, it’s one of the best places to find a variety of vintage rings, such as this gorgeous cluster style from TheBronzeLook. The ring is made from 10K gold and features a .18 carat cluster.

Melanie Casey

For diamond rings that are simultaneously delicate yet stand out, we love Melanie Casey. The brand specializes in daintier jewelry that’s fine, yet has heft and offers sturdiness. Of course what stands out the most are the designs—the diamonds (and other jewelry pieces) are absolutely stunning. If you’re looking for a diamond paired with a thin band, Melanie Casey is where you should look (although if you’re going with a larger-carat diamond, it’s recommended to get a 2mm band if you plan on wearing it every day).

In terms of the diamonds: MC’s jewelers are top-of-the-line and ethically source their diamonds. Founder Melanie herself selects the stones, which means the collection is very, very curated. This isn’t your standard, “big box” jewelry store, yet the prices aren’t over the top, either. Basically, you get boutique diamonds for standard jewelry store prices.

Price range: $2,200 – $7,000

Shipping & return policy: Orders over $50 have 2-day shipping, and items under $50 are mailed via USPS Priority Mail. Items may be returned within 14 days (must include all paperwork the pieces came with).

Warranty: Lifetime warranty included

Pros:
Brand has both natural and lab-grown diamonds
Feels very curated
Boutique feel, without the price tag
A lot of variety

Cons:
Some prefer thicker bands, which MC doesn’t really do

Myriad Ring, 1ct. Lab-Grown Green Diamond

$4,900 Buy Now

Melanie Casey has so many gorgeous, traditional diamonds (see below for one of those). But if you want to really stand out with a colorful diamond, this green lab-grown round-cut diamond offers the perfect pop of color (surrounded by smaller bright white diamonds to really bring out that green). The white gold band makes it look much more luxe, too (green and gold could come across as a bit St. Patrick’s Day).

Threaded Ring, Round Cut

$2,800 Buy Now

For a more traditional, white diamond, Melanie Casey has more “standard” cuts like this one (round cut) as well as Emerald, Cushion, Princess, Square, Pear, and pretty much anything your diamond-loving heart desires. As well as diamond style, like Solitaire, Hidden, Cluster, Halo, etc. You can really customize what you get. This Threaded Ring is simple yet elegant, with the stone being its focal point.

Marrow Fine

Whether you’re looking for something classic, want a trendy style, or have a piece of heirloom jewelry you want transformed into something more modern, Marrow Fine is one of the best places to buy engagement rings. The retailer also offers incredible customer service that makes shopping online feel a lot more personal (and, if you prefer in-store, they have a couple of locations you can shop from, too). Although Marrow Fine doesn’t sell loose diamonds, you can also work with the brand to create a custom ring based on your budget and preferences. They’ll also work with you to help you source a diamond for your setting. 

Price range: $3,000 – $12,550 (for engagement rings)

Shipping & return policy: Free shipping, 10-day returns (customer covers 10% restocking fee and $40 insured shipping) 

Warranty: Yes, but it’s limited and depends on the situation

Pros:
Unique and trendy designs
Will work with heirloom jewelry

Cons:
Doesn’t carry lab-grown diamonds
Can’t purchase loose diamonds

best for engagement

Marrow, The Helene Oval Solitaire Engagement Ring

$6,750 Buy Now at Marrow Fine

Marrow Fine works magic to make a modern design feel like a classic — and this Helene Oval Solitaire Engagement Ring is the perfect example of that. The ring comes in several metal options, including yellow gold, white gold, rose gold, and platinum, with carat sizes ranging from 1 to 2.5, so you can create a more custom piece without going the design route.

Plum Diamonds

Shopping for diamonds can feel a little overwhelming, especially since it’s a big purchase. If you’re not sure how to navigate the process or need some support along the way, Plum Diamonds provides an excellent shopping experience and resources such as the Diamond Engagement Ring Try On Kit & Sizer that can help you through the shopping experience. While the retailer doesn’t have a ton of everyday pieces, it’s a great place to shop for engagement rings because you can choose what you want based on diamond shape, metal, setting style, and more. Plus, they carry lab-grown diamonds and have prices starting as low at $910 for engagement rings. 

Price range: $910 – $2,140 (for engagement rings)

Shipping & return policy: Free shipping and free returns for 30 days 

Warranty: Yes

Pros:
They sell a diamond engagement ring kit
You can customize rings based on your preference and budget
They carry lab-grown diamonds, which are more affordable
They offer speciality cut diamonds

Cons:
They don’t have a lot of everyday pieces

best shopping experience

Plum Diamonds, Radiant Cut Diamond Ring

$Prices vary Buy Now at plum diamonds

We love the Radiant Cut Diamond Ring from Plum Diamonds for its stunning design and more visual shopping experience. While on the product page, you can toggle between the different icons to choose a halo (or no halo), setting style, and metal tone. And, once you choose all of your preferences, the page prompts you to pick a diamond, breaking the options down by weight, color, clarity, and more.

Brilliant Earth

Tennis bracelets continue to reign as one of the most popular jewelry trends — and Brilliant Earth has lots of great options to choose from at all different price points. The online jewelry retailer also carries a mix of lab-grown and natural diamonds and offers several different diamond shapes depending on the bracelet style you choose. Plus, they have a free lifetime warranty that covers manufacturing defects and offer free returns for up to 30 days in case you change your mind or don’t love the bracelet (it is an investment piece, after all). As much as we love the Brilliant Earth tennis bracelets, keep in mind that you can’t customize the length. So, if you have a smaller wrist, you might have to have it taken in by a jeweler. 

Price range: $1,295 – $23,000 (for tennis bracelets) 

Shipping & return policy: Free shipping and returns for 30 days 

Warranty: Yes

Pros:
Free lifetime warranty
Range of style and price points
Mix of natural and lab-grown diamonds

Cons:
Can’t customize the length

best for tennis bracelets

Brilliant Earth, Diamond Tennis Bracelet

$2,150 Buy Now at brilliant earth

For that iconic tennis bracelet look, consider this classic piece from Brilliant Earth. The bracelet is made up of dazzling round-cut diamonds with total carat weight ranging from 1 to 10, depending on your preferred price point. For further customization, you can choose between 18K white, yellow, and rose gold and lab-grown or natural diamonds. And, while you can’t customize the length, it does come in two sizes to ensure a better fit. 

Bario Neal 

Bario Neal is a great place to shop for diamond jewelry, whether you’re looking for everyday fine pieces or special occasion styles like engagement rings. They offer lots of different designs that lean a little trendy, so it’s a fun place to look for engagement rings with eye-catching designs and a tad more flair than traditional styles. In addition to their ready-to-ship items, the online jeweler also offers custom design services, including heirloom jewelry redesigns, so you can take an inherited piece and transform it into something that feels more you. 

Price range: $90 – $5,180 (all fine jewelry)

Shipping & return policy: Free domestic shipping over $500, free exchanges for 30 days 

Warranty: Yes

Pros:
Lots of stylist and modern designs
Can purchase custom pieces
A good mix of engagement rings and everyday pieces

Cons:
They only offer exchanges, no refunds

best for trendy designs

Bario Neal, Nikko Diamond Marquise Pendant Yellow Gold

$1,750 Buy Now at Bario Neal

If you love the look of a classic diamond pendant necklace but want something a little more unique looking, consider the Nikko Diamond Marquise Pendant from Bario Neal. This necklace is constructed from reclaimed 14K gold with a .35ct marquise diamond in an eye-catching setting. We love it because it has that dainty look but the slightly heavier chain makes it durable enough for everyday wear.

Clean Origin 

Lab-grown diamonds are significantly cheaper than natural diamonds, making them a sought-after gemstone for fine jewelry. If you want to go with a more affordable option and are looking for lab-grown diamond jewelry that doesn’t sacrifice quality, consider buying from Clean Origin. The online jeweler offers a vast collection of pieces, including engagement rings, wedding bands, and gifts — all at more budget-friendly price points (for fine jewelry, that is). While you can’t create a fully custom piece like Marrow Fine or Bario Neal, you can still achieve a custom feel by picking out your diamond and then shopping the retailer’s collection of settings. And, if you want something with a little more pizazz, Clean Origin also offers lab-grown colored diamonds for a nice pop. 

Price range: $150-$35,265 (all diamond jewelry)

Shipping & return policy: Free shipping and 100-day returns 

Warranty: Yes

Pros:
They offer all lab-grown diamonds
You can find a range of diamonds, including colored options
You can create a more customized piece without going fully custom (which can be expensive)

Cons:
Don’t have custom design services

best lab-grown

Clean Origin, Seraphina Ring

$1,820 Buy Now at clean origin

For a classic engagement ring made from a stunning lab-grown diamond, opt for the Seraphina Ring from Clean Origin. This ring features a solitaire style with unique details like thicker prongs and a diamond-encrusted setting, giving it that timeless look with a little something extra. The ring comes in white gold, yellow gold, rose gold, and platinum and is compatible with a range of diamond shapes, including round, emerald, princess, and oval.

Ethan Lord

Since diamond jewelry is an investment, opting for a timeless style is always a great idea. We love Ethan Lord because they have simple and classic styles and offer in-store attention and care through an online platform. When you go to shop, you can schedule an appointment with the design team and create a customized ring that works within your budget and preferences. This is a great choice for those who want to go the online route but still want to work closely with a jeweler throughout the shopping and purchasing process. 

Price range: Prices vary, depending on design, diamond, and whether or not you supply your own gemstone 

Shipping & return policy: Free domestic shipping and 30-day returns 

Warranty: Yes

Pros:
You can get an in-store experience while shopping online
Customization services available
Simple and timeless designs

Cons:
There aren’t a lot of designs to choose from

best in-store experience

Ethan Lord, Oval Diamond With Hidden Halo Diamond Ring

$Prices vary Buy Now at ethan lord

Since Ethan Lord offers a more customized shopping experience, it’s one of the best ways to get that in-store feel while shopping online. If you aren’t sure where to start, we love this Oval Diamond Ring with a Hidden Halo Diamond Band, which you can customize to your preferred diamond, metal type (including the more affordable sterling silver option), and more.

Helzberg Diamonds

Helzberg Diamonds has fine jewelry for every budget. Whether you’re shopping for an investment piece like an engagement ring or looking at more affordable solid gold necklaces to wear daily, you can find a vast collection of pieces, including several sterling silver styles that start as low as $50.

Price range: $50-$55,000

Shipping & return policy: Free shipping over $100 and 30-day returns 

Warranty: Yes

Pros:
Budget-friendly 10K gold styles
Classic and trendy pieces
Sterling silver styles

Cons:
None!

Best for Diamond Necklaces

Diamond Double Bezel Adjustable Necklace

On Sale 15% off

$637 Buy Now at Helzberg Diamonds

If you’re looking for a simple and stylish diamond necklace that you can wear every day, let this Diamond Double Bezel Adjustable Necklace from Helzberg Diamonds be your top pick. The affordable solid gold necklace features 12 brilliant round cut diamonds bezel set in clusters around a 10K gold chain for a minimalistic sparkle.