Only the Best Underwear for Women That Money Can Buy in 2024

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Please tell me I’m not the only one with a burning desire to clean out her underwear drawer at least once a year, leading me to immediately google “the best women’s underwear.” There’s no way it’s just me! It always hits me out of nowhere: this insatiable urge to throw away all of my laciest thongs, my softest boy shorts, my period-week-only briefs and start completely fresh. I won’t be doing the total overhaul of my dreams, of course (that would be hella expensive) but I will be stocking up on at least a few new pairs, which is why I’ve decided to create a guide to the best places to buy women’s underwear online in case you feel like doing the same.

Best Women’s Underwear, at a Glance

• Best Overall: EBY
• Best Value: Los Angeles Apparel
• Best Unique Designs: Intimissimi
• Best Moisture-Wicking/Anti-Odor: LDMA
• Best Stretch Material: Skims
• Best for Everyday: Parade
• Best Thong: Commando
• Best Lace Design: Hanky Panky
• Most Affordable: Victoria’s Secret
• Best Size Range: Subset
• Best Variety: BootayBag

I’m not sure if there’s a hard-and-fast rule regarding how often you should replace your underwear, but I think many of us have at least one or two “comfort pairs” we’ve been holding onto for years, a.k.a. way too long. I’m always itching to impulse-toss every single pair and start totally fresh, but my budget requires me to do this in waves rather than all at once.

When I do splurge on undies, though, I know exactly where to go. For pretty lace thongs in an array of fun colors, Hanky Panky is my go-to. For stretchy wear-everywhere styles that feel like nothing at all, the SKIMS Fits Everybody range is my unbeatable favorite. For elevated basics that make everyday undergarments feel special, Savage X Fenty has me covered.

Below, read on for a list of the top places to buy underwear online—and take this as a sign to revamp your panty drawer.

What To Look for in Underwear

There are a few things to consider when shopping for underwear. First, what style do you want and what outfit do you want to wear it with? Certain styles and designs are better for dresses or formalwear, whereas you might want something a little more comfortable for everyday wear. Generally speaking, cotton is considered the best fabric for skin, since it’s so breathable and combats the potential for bacterial growth.

Here are the best underwear brands we’ve found on the internet — every style, and every price-point.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. EBY and Los Angeles Apparel are STYLECASTER sponsors, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

The Best Women’s Underwear