Even though they just started popping up on your TikTok For You page, bleached brows have been big since the ‘90s–with Madonna and Chloë Sevigny rocking bleach-blonde brows in the pre-TikTok days. As a huge trend on and off the runways, bleached eyebrows are a staple for editorial makeup looks. While they’re known for being a favorite among fashion designers and experimental makeup artists, there have also been a handful of celebrities that have tried out the trend themselves.
While committing to bleached brows can be intimidating, TikTokers have found many ways to get the blonde brow look without having to actually bleach your brows. It’s as easy as using a spoolie to brush concealer through your brows! (Which is a good method if you’re worried about dyeing them back if you change your mind.)
With so many bleach brow inspiration pics from your favorite celebrities, you’ll definitely contemplate trying out the trend yourself or at the very least wondering what you’d look like with bleached brows.
From Rina Sawayama and Charli XCX to Kim Kardashian and Kendall Jenner, bleached brows are a fun way to play with your look in a fresh and eye-catching way. While the internet trolls might not get it, bleached brows have become an It Girl rite of passage.
Bleached brows–although a stark contrast to the dark and full brows you might be used to, draw more attention to the eyes and can soften up the face. K-Pop idols often bleach their brows brown or red to match their hair and feminize their features. If you’re not sure how you feel about an icy blonde brow, lightening your brows slightly is a good way to test out the waters before you fully send it.
So while you ponder the question–to bleach or not to bleach? Take note of all the It Girls who have dabbled with bleached brows.
If you know Kristen Stewart, you know she loves taking a risk. Whether its her high cut bodysuit at the Love Lies Bleeding premiere, or her bleached brows from 2019, you can always look to her to see what the next big trend is.
One of the most extravagant reveals of newly bleached brows so far, Kendall Jenner at the 2022 Met Gala. This is one example of how bleached brows draw attention to the eyes, in this case they emphasize Jenner’s stunning eye makeup.
Bella Hadid wore bleached brows as she walked the runway for Givenchy’s SS23 collection. With so many shows on her resume, Hadid is a bleached brow veteran at this point.
Willow Smith is known for trying out trends well before they become popular. Paired with raven hair, bleached brows contrast her all black fit and draw attention to her face.
Rina Sawayama wore bleached brows to the Prada FW24 show in Milan. While some celebrities are seen going back to their natural brows after wearing the bleached brows once, Sawayama committed to the look. She’s been seen with bleached brows on her Instagram prior to Milan Fashion Week and afterwards too.
Noah Cyrus was seen rocking the bleached brows at Paris Fashion Week this year. With so many designers sending bleached brows down the runway, this look feels like a tribute to fashion.
Julia Fox has been an advocate for the bleached brow. After receiving a fair amount of criticism, Fox says that she doesn’t dress for men. “I know the influence, I know the impact, and I know the vibes, and the girlies love the vibes, and that’s just what it’s about,” as she once said.
Lady Gaga’s bleached brows date all the way back to 2013. She’s always been so ahead of her time and this dark hair bleached brow combo has proved that once again.
Kylie Jenner’s bleached brows are more subtle, which makes us believe she used concealer to lighten them. This is a good example of what your brows might look like if you go the temporary route and they’re just as chic!
Maisie Williams also experimented with bleached brows at Paris Fashion Week. Although, this isn’t her first appearance with them, as she was wore bleached brows to the 2021 Met Gala too. (Before Kendall Jenner’s big bleached brow reveal.)
