Everlane
Everlane is by far the best match for brands similar to Madewell. Expect modern essentials that you could curate into a minimalist’s dream capsule wardrobe. I’d consider the two brands basically twins, as they both prioritize three things: quality, sustainability, and social responsibility (or radical transparency, as Everlane calls it). For quality, you won’t find yourself donating your Everlane pieces after six months, a year, or even more because they’re just that high-quality. Prime example: I’ve had the same basic tees and tanks from Everlane for multiple years, and they still hold up just fine.
As for sustainability, the brand aims to decrease natural resource consumption, waste, and pollution. It’s also working towards cutting its greenhouse gas emissions by more than 50 percent per product by 2030 and accomplishing Net-Zero emissions by 2050.
For social responsibility, Everlane enforces fair wages and reasonable hours at the factories it collaborates with, along with transparency behind the brand’s actual costs (i.e. materials, labor, and transportation) and prices that don’t include markups. Speaking of prices, Everlane and Madewell have near-identical tags, especially when it comes to jeans, tees, and dresses.





























