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A collage featuring various drinks
Images: Getty; hiyo; Odd Bird; Monin 1912. Design: Stephanie Cui / StyleCaster

Just like the clothes and makeup we wear, the cocktails we drink are a clear sign of the times. The truth is, people tend to gravitate towards the same things at once, and it’s not without reason.

In the drink world, trend cycles move slower. Drink trends don’t fade in and out as quickly as a style of jeans, so you’ll notice they don’t change as drastically from year to year. The last few years have shown us that we’re in a New Age Martini Era, with the emergence of espresso martinis, pornstar martinis, and dirty gin martinis gracing happy hour menus at bars everywhere.

Of course, this spawned the Martini Girl Aesthetic. The things we consume–in this case, the beverages we drink–have the potential to become bigger markers of our identities, so perhaps that’s reason enough to pay attention to food and drink trends.

That said, drink trends aren’t just limited to alcoholic beverages. As you’re likely aware, there’s a huge sober curious movement sweeping the nation, and the booze-free beverage space is only getting bigger. Expect to see more non-alcoholic drink brands emerge and take over the aisles in liquor stores in 2025.

It might sound strange to think about “trends” in the drink space. You should drink whatever you want, regardless of if it’s “in style.” Instead of thinking about trend forecasts as an end-all-be-all rule, see them as a source of inspiration, for those times your cocktail order starts to feel old or when you want to expand your drink knowledge.

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