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The Underwire-Free Seamless Bra That Sold Out Twice Is Back in Stock with a New Color — & You Can Get It 30% Off

We just found your new favorite everyday bra.
EBY The Only Bra
EBY; Adobe. Design: Sasha Purdy/StyleCaster.

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

I get it: Bras are hard. I mean sometimes literally hard when wire digs into you, but also just hard to deal with in general. It’s such a chore to find your perfect fit, on hot days the last thing you want to do is add another layer, and sometimes they can be close to $100 for a high quality one.

That is, until the discovery of EBY’s Only Bra. And let me tell you, it’s called “only” for a reason. It’s billed as “the only” bra you’ll ever need and everyone who bought it and sold it out during its first two launches agrees.

The key to its ultra-comfortable support is two technologies developed by the brand. First, the bra has SoftWire technology, which is a wireless underwire that gives you lift, shaping, and support without having a metal wire jabbing at you throughout the day. Second, it has 3D Support Wings, which is a soft structure that’s built right into the band of the bra that actually molds to your unique figure and moves with you (not against you!) throughout the day.

Although the bra sold out within days after its first launch, it’s back with a new teal color in addition to its original nude, black, and bourbon shades. Typically this bra retails for $64, but there are so many ways to save, including shopping during the current holiday promotion that runs from today until through Sept. 5, 2023. During the sale, you can save 30% with orders $125 and up.

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