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If you’re looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we’re all guilty of skipping the shadow or liner when we’re in a pinch, there’s no better time than now to start experimenting. This year, we’re getting all of our makeup inspo from the hottest runway shows—and that includes the eye makeup trends we’ve been dying to try out. After all, there’s nothing better than adding a new eye look to your rotation.
Eye makeup can seem intimidating at first, but rest assured most of 2025’s hottest trends are surprisingly easy to recreate at home. Whether you’re wanting to test out a new eye shadow shade or get a little more grungy with your eyeliner, there is no shortage of eye looks to execute. And although the runways are known for out-there editorial makeup, a lot of the looks are actually super wearable (and will be all over your TikTok feed soon enough).
Luckily, we tracked down all of the eye makeup trends that will be everywhere soon. From vintage-inspired lashes to eye-catching graphic liner, get ahead of the curve with these up and coming trends.
If your usual winged liner is feeling tired, graphic eyeliner will be your new favorite trick. And contrary to what you might think, you don’t need to be artistically gifted to execute a cool liner look. Experiment with different colors of liner and messy strokes for that avant garde chic vibe.
Time to ditch the falsies, and pile on the mascara. At Fashion Month, clumpy ’60s-esque eyelashes are everywhere. To get the look, apply tons of your favorite tubing mascara on both your top and bottom lashes before using a tweezer to gently pinch the lashes together for that dolly effect.
If cool-toned eye looks aren’t your thing, go for a subtle orange shadow. Depending on your preference, you can either pack it on for maximum pigment or blend it out for a more diffused effect. Luckily, orange pairs with practically any color palette, making it an easy way to amp up even the most basic outfits.
Colorful makeup looks will never go out of style. For 2025, neon lashes are bound to be huge. Whether you’re looking to add a subtle pop of color to your everyday makeup routine or want to get super bold with coordinating shadow and liner—colorful mascara is your best friend.
If you’ve been searching for an eye look that’ll turn heads, look no further. Metallic eyeshadow is just what you need to spice up your makeup routine and reignite your love for bold looks. The runways have been feeding us well with tons of stunning gold and silver shadow to obsess over, so of course we’re wanting to add a little sparkle to our look. Apply a light-reflecting shade all over your lids, or get a little more technical with graphic shapes or a smokey eye.
It’s been a thing since the indie sleaze days, but smudged eyeliner is picking up steam yet again in 2025. We’re obsessed with that grungy lived-in makeup look, and that includes messily applying our favorite crayon and gel eyeliners. Even if you’re not a party girl, smudged eyeliner will make you look effortlessly cool—plus it serves as the perfect finishing touch to any edgy outfit. It’s super easy to get the look at home, simply apply eyeliner to your lash line and under eyes and then smudge it out with a small brush, finishing the look off with black shadow for an ultra dramatic look.
Pastel eyeshadow had its moment in the spotlight, but powder blue is quickly establishing itself as the it girl color. If you haven’t yet seen the shade on your favorite supermodel or nepo baby, you’ve definitely seen it all over the runways. Whether you pair it with winged liner or fluffy fake lashes, the baby blue color is more versatile than you think. Opt for a liquid shadow for foolproof application or pack on your favorite powder eyeshadow for a runway-ready look. (Just don’t forget to prime your eyelids to get the pastel look.)
We’ve seen countless blush trends pop up recently, but who knew flushed under eyes were next? To add an adorable touch to your makeup looks, try applying a baby pink shadow (or your favorite cool-toned pink blush) under your eyes. The K-beauty inspired trend will brighten your face and draw even more attention to your eyes. Plus, you can lightly dust the same pink shade to your lids and cheeks for a gorgeous monochrome look.
