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TikTok Wants You to Cover Yourself in Face Gloss & Throw Your Powder Highlighter in the Trash

It's not 2017 anymore—enough of the blinding highlighter.
Gigi Hadid wearing face gloss.
River Callaway for Penske Media.

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Glowy skin is the staple to all of our makeup looks. And if you’re a beauty lover, you understand how difficult it can be to track down the perfect highlighter. Because unless you like the chunky glitter look, powder highlighters just aren’t hitting like they used to. As much as we loved the iconic Anastasia Beverly Hills Glow Kits of 2017—it’s 2025 and the it girls are using completely different products to get glass skin. So unless you’re purposely going for a nostalgic look, get with the times and put face glosses on your radar ASAP.

Let’s face it, times change and so do makeup trends. While “blinding highlighter” was the look in the 2010s, I fear it’s time to move on. If you’re still using powder highlighter, take this as your sign to give your makeup routine a major facelift and implement some new products into your rotation. Lately, natural dewy skin has been all the rage—and it’s way more wearable than the outdated intense powder highlight trend. Rather than applying a thick metallic coating of glitter to your cheeks (that often emphasizes skin imperfections even more), why not take advantage of your skin’s natural shine?

For the makeup it girls of TikTok, face gloss is the only way to get their desired glow. You read that right—face gloss. If you weren’t blessed with natural glass skin, face gloss is the perfect way to add that radiant glow to your daily makeup looks. While powder highlighter is often the cause of pesky breakouts (I know my sensitive skin girlies can relate), most face glosses have skincare ingredients that work to protect and hydrate your skin. So now’s the time make the switch to face gloss, unless you’re still stuck in 2017.

The Best Face Glosses

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