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If you know me, you’ll know I’ll always have a soft spot for coastal California fashion—the frills, ruffles, and flowy silhouettes that make the stereotypical, relaxed, natural, sophisticated, sun-kissed California girl come to life. One brand that’s doing beachy California the right way is Dôen (Sofia Richie Grainge, Kaia Gerber, and Jennifer Lopez can confirm), and it just released another collection of timeless, vintage-inspired classics with Gap. The two teamed up in 2024 for a collaboration that shoppers swiftly wiped off the shelves, but thankfully, the second Gap x Dôen collection has arrived.
Round two includes 38 pieces that celebrate timeless femininity and effortless dressing—all in signature fabrics and airy silhouettes. What’s new? Oh, just that the collection branches out into baby and men’s clothing, so you can deck the whole family out in chic coastal California garb. This Dôen’s first time Dôen designing and selling men’s apparel, making this launch even more exciting and meaningful.
When can you get your hands on the 2025 Gap x Dôen collection? Mark your calendars for Friday, May 2, at noon ET online. The collaboration will hit select stores’ shelves at 10 a.m. local time on the same day. However, if you’re a Gap cardmember, you can get early access to shop the collection online and through Gap’s app on May 1.
“We were overwhelmed by the excitement and success of our first collection with Gap,” said Margaret Kleveland, Co-Founder and CEO of Dôen. “Our second collaboration blends the effortless femininity and timeless style of both brands, while celebrating the incredible community that has shaped DÔEN. The campaign features longtime muses and supporters— women we admire and who have been part of our journey from the beginning. This collection is a tribute to them and to the partnership that brought us here.”
But these summer-ready garments aren’t just for the aesthetics. The Gap x Dôen collection was made in international factories participating in RISE (Reimagining Industry to Support Equality), which gathers fashion brands, manufacturers, civil society groups, and trade unions to improve gender equity in international fashion.
Check out our TikTok that shows some of the pieces on our editors. To say we’re loving our Gap x Dôen clothing is an understatement.
