What is LA3C?
LA3C—which stands or Los Angeles Capital of Creativity and Culture Festival—is an annual, three-day music, food and art festival that includes live performances, multicultural food and interactive art created by artists from across the world. The event is hosted by the Penske Media Corporation (PMC), whose Chairman, CEO and Founder Jay Penske appointed Juan Mora, an impact investor and non-profit leader as the Chief Executive of LA3C. “It is an honor and privilege to build this festival,” Mora said in a press release in September 2022. “We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity and culture thrive. Our programming is meant to reflect our community and to create an inclusive environment where all feel welcome. Jay’s vision and the commitment to positively impact the city of Los Angeles inspires us all. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all who join us.”
Penske added, “I have always been inspired by Los Angeles, its people, its vibrancy, its diversity and its creativity. We are proudly building an event with a significant long-term vision. Right now, being together in person means so much to us all. Our event will be a place to celebrate and give back to this incredible city and the people who make it so unique.”
This year, there’s an updated focus on the best of LA’s music, food, and film scenes. Portions of ticket sales will go to LA3C’s official non-profit partner The Los Angeles Community Action Network is There will also be a Marketplace on Main, featuring chefs and concepts from across Los Angeles and Bazaar on Broadway, showcasing Black Market Flea, which highlights the top business and creatives in the Black community.
