Whether you’re into sports or not, almost everyone looks forward to Super Bowl commercials 2024 because they’re almost always star-studded and unexpected. For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million, according to the New York Times.
“You’re not just paying for that 30-second spot; it is a four- to six-week buzz that you’re creating,” said Mary Scott, a professor of strategic communications at Montclair State University and a former president at United Entertainment Group, a sports and entertainment marketing agency.
Buzz indeed. In 2022, we were served up the likes of Megan Thee Stallion and Charlie Puth for Flamin’ Hot Doritos and Lindsey Lohan for Planet Fitness—each an iconic piece of advertising that we’re still thinking about a year later.
Then in 2023, we were able to watch the iconic Jennifer Coolidge for e.l.f Cosmetics and Top Gun Maverick’s Miles Teller enjoying a Bud Light while dancing to hold music with his wife, Keleigh Sperry.
Adam Driver overcame an existential crisis in this commercial for Squarespace—a “website that makes websites”, as he repeats over and over in this sci-fi spoof. Titled Singularity, the ad featured a suited Driver confronting the idea that “Squarespace could create itself,” as he begins to multiply. It was pretty trippy.
Also, who could forget when Ben Affleck’s lifetime love affair with Dunkin finally paid off? His wife Jennifer Lopez “sprung” him while he was working the drive-thru. “Is this what you’re doing when you say you’re going to work?” she says in the spoof. “Hey, get me a glaze!” she orders. Without further ado, here are the best Super Bowl commercials of 2024.
Remember that you can get almost anything on Uber Eats but, “you know what they say, in order to remember something, you have to forget something else.” We’re not sure who “they” is, but it sure does make for a funny commercial where Jennifer Aniston forgets the 10 years she and David Schwimmer worked together on Friends. Watch it here.
Get ready to weep. In stark contrast to the prevailing trend of Super Bowl advertising, which often focuses on internet culture and online humor, Cetaphil’s “Game Time Glow” celebrates the profound bond between fathers and daughters and how a certain someone may have brought them together to watch football. Watch it here.
Another Uber Eats one, this time taking David and Victoria Beckham’s viral “be honest” moment from the Beckham Netflix documentary. Where do we get her t-shirt is the real question. Watch it here.
Mr. P is everywhere. Just look around. He actually does look a bit like Chris Pratt, no? Watch it here.
Football superstar Lionel Messi and faux football coach Jason Sudeikis, aka Ted Lasso, team up for a Michelob ULTRA. Let’s see those skills, Ted. Watch it here.
Arnold Schwarzenegger is Agent State Farm, an elite State Farm agent who goes to any length necessary to be the good neighbor the world needs. And what we assume a True Lies spoof (aka one of the greatest movies ever made). Watch it here.
Ice Spice stars in her first Super Bowl commercial for Starry mascots, Lem and Lime, and tells us why it’s “time to see other sodas”. Watch it here.
Sir Patrick Stewart and Drew Barrymore lead a Paramount+-star-studded cast—including Survivor‘s Jeff Probst and the Miami Dolphins’ QB Tua Tagovailoa as they try to scale Paramount Mountain. Watch it here.
Filthy rich? Done. An epic night out with your favorite celebs? Post Malone? Peyton Manning? Done. The Bud Light Genie’s here to make it happen. Watch it here.
What do Kris Jenner and Oreos have in common? They’re “staying playful” this Super Bowl. “How did we get here?” Jenner asks. “To answer that, I’d have to go back to the beginning. I’d better go warn the kids.” Queue all the Kardashians ducking for cover. Watch it here.
Oh, look, it’s America’s sweetheart Aubrey Plaza having a Mountain Dew Blast while riding a dragon with Nick Offerman. Wait that actually sounds pretty sick how do we make this happen IRL? Watch it here.
The Suits cast (minus Meghan Markle) are back in the courtroom with Judge Beauty (Judy) presiding. The charge? Spending too much on expensive makeup. The sentence? $14 glowing skin thanks to e.l.f.’s Halo Glow Liquid Filter. Watch it here.
With help from famous Almost Champions Dan Marino, Terrell Owens, Bruce Smith, and two-time Oscar loser Scarlett Johansson, peanut butter M&M’s will make you feel better about falling short. Watch it here.
There might only be one Christopher Walken but countless Christoper Walken impersonators, including Emily In Paris‘ Ashley Park in this Super Bowl commercial for the first-ever BMW i5 M60 electric sedan (and a whopping 60-second, $14 million ad slot). You might also notice a certain Halftime performer in there. Hey Usher, don’t you have somewhere to be? Watch it here.
With so many choices, you can book whoever you want to be. Even Tina Fey, who chose body doubles. Watch it here.
