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The Best Super Bowl Commercials 2024: Watch Friends‘ Ross & Rachel Reunite

For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million.
The Best Super Bowl Commercials 2024: Watch Friends' Ross & Rachel Reunite
Uber Eats / YouTube

Whether you’re into sports or not, almost everyone looks forward to Super Bowl commercials 2024 because they’re almost always star-studded and unexpected. For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million, according to the New York Times.

“You’re not just paying for that 30-second spot; it is a four- to six-week buzz that you’re creating,” said Mary Scott, a professor of strategic communications at Montclair State University and a former president at United Entertainment Group, a sports and entertainment marketing agency.

Buzz indeed. In 2022, we were served up the likes of Megan Thee Stallion and Charlie Puth for Flamin’ Hot Doritos and Lindsey Lohan for Planet Fitness—each an iconic piece of advertising that we’re still thinking about a year later.

Then in 2023, we were able to watch the iconic Jennifer Coolidge for e.l.f Cosmetics and Top Gun Maverick’s Miles Teller enjoying a Bud Light while dancing to hold music with his wife, Keleigh Sperry.

Adam Driver overcame an existential crisis in this commercial for Squarespace—a “website that makes websites”, as he repeats over and over in this sci-fi spoof. Titled Singularity, the ad featured a suited Driver confronting the idea that “Squarespace could create itself,” as he begins to multiply. It was pretty trippy.

Also, who could forget when Ben Affleck’s lifetime love affair with Dunkin finally paid off? His wife Jennifer Lopez “sprung” him while he was working the drive-thru. “Is this what you’re doing when you say you’re going to work?” she says in the spoof. “Hey, get me a glaze!” she orders. Without further ado, here are the best Super Bowl commercials of 2024.

The Best Super Bowl commercials

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