The Shoe Brand That Bella Hadid & Charli xcx Keep Wearing Is Hosting a Half-Off Memorial Day Sale

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Eco-friendly footwear brand Vivaia has been here, there, and everywhere lately. Bella Hadid, Charli xcx, Jennie Kim, Selena Gomez, Jenna Ortega, and other A-listers have all been spotted strutting in the brand’s shoes. Even in my own life, I have two coworkers who recently bought Vivaia shoes and one friend who just got the Cristina Lace-Up Satin Sneakerina that Hadid has worn multiple times. It’s safe to say I now have FOMO, and naturally, I’ve been on the lookout for a Vivaia Memorial Day sale. 

Luckily, there’s one running as we speak (you’ve got to love a Memorial Day sale that starts early!). Through May 27, 2025, save up to 50% on Vivaia’s sustainable and comfortable shoe offerings. So many brands promote measly 20% discounts for this shopping holiday, but not Vivaia. Half-off markdowns are every fashionista’s dream come true, so don’t wait any longer to snag the AAPI-owned brand’s chic shoes. Also be sure to check out its final sale section for options starting at $49.

Vivaia Memorial Day Sale at a Glance

• Dates: Now through May 27, 2025
• Discount: Up to 50% off select styles
• Deals:
  • Tamia Almond-Toe Mary-Jane, $79 (originally $139)
  • Claire Round-Toe Flats, $69 (originally $129)
  • Margaret Square-Toe Bow Ballerina Flats, $79 (originally $139)
  • Melia Pointed-Toe D’Orsay Flats, $69 (originally $129)
  • Julie Pro Almond-Toe Chunky Heels, $97 (originally $189)

Vivaia prides itself on providing three things: ultimate comfort, timeless design, and eco-friendly materials. The brand uses padded insoles for every pair of its shoes and has even designed wide foot-friendly designs in an effort to be more inclusive. For timeless kicks, take one look through Vivaia’s site and you’ll understand exactly what it means. The fact that celebrities (Hadid, Kim, Charli, and Gomez) with vastly different personal styles all wear Vivaia shows that its shoes really are versatile and classic. There are over 200 styles available online, but the brand’s ballet flats and sneaker ballet crossover shoes caught my eye. And if sustainability is one of your top priorities when shopping, Vivaia utilizes recycled plastic yarn and other eco-friendly materials in its designs.

But now, it’s time for the fun part. Fill your online shopping cart with Vivaia Memorial Day deals so you can stock your closet with eco-friendly shoes that won’t hurt your feet and will last for the long haul. Remember to subscribe to the brand’s email list to receive $10 off your first order.