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Gwyneth Paltrow & Meghan Markle
Michael Buckner for Penske Media

Can’t two celebs run their lifestyle brands in peace? Meghan Markle and Gwyneth Paltrow just shut down rumors that there was beef between them in the most iconic way ever.

In case you missed it, Meghan Markle just launched her lifestyle brand As, Ever alongside her new Netflix show With Love, Meghan. The brand was often compared to Gwyneth Paltrow’s Goop which focuses on the same subjects of wellness, skincare, and health. However, many people took to interpret this as an ongoing warfare between the two because apparently women can’t run their own lifestyle brand without being compared.

Related: The Internet Is Obsessed With Meghan Markle’s Easy One-Pan Pasta Recipe That’s Perfect for Lazy Nights

The two joined forces and put the gossip of a feud to rest, but what actually spurred netizens to spread rumors that they were throwing shade at each other?

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