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If you’re a Swiftie, you probably know that getting Taylor Swift tickets to The Eras Tour is both an exhausting and thrilling experience (or “miserable and magical,” as she might say). You’ve likely spent a “Fortnight” waiting in that queue, stressing over when and where you’ll get to claim your seats. Now that you’ve scored some and are set to take in all the cryptic chaos, profound lyricism, and surprise songs in person (she has Miami, New Orleans, and more left), it’s time to focus on a new challenge: what to wear to a Taylor Swift concert.
After streaming The Eras Tour movie at home, or attending one of the shows during a previous leg of the tour, you’ve likely realized there’s no shortage of options, especially since this stadium tour allows fans to revisit every musical genre and aesthetic that Swift has masterfully created. With the recent release of The Tortured Poet’s Department, there are 11 complete worlds to dance around in, which means you can channel any of those eras when choosing your concert outfit.
While The Tortured Poet’s Department era seems to be favoring a black, white, and greige color scheme, you don’t have to rock the star’s pleated Coachella skirt or the pair of black briefs from the album cover (although if you want to, we support it). Maybe you’re not feeling that vibe at all, and as an OG, prefer to show off your “I knew her before she was big” energy with debut-inspired cowboy boots. Or, perhaps you had tickets to a canceled Lover Fest show (RIP) and never got to wear your rainbow glitter ensemble. There are tons of stylish routes you can take, and whether you’re a flannel-shirt-wearing Evermore stan or prefer the glam of the Midnights era, Taylor Swift’s Eras tour is your guaranteed opportunity to dress up.
If you’re feeling conflicted about what to wear, go ahead and shake off the pressure because we’ve broken down potential concert looks, era by era, below. And don’t forget to snag your cheap Taylor Swift tickets if you haven’t already so that you don’t miss out on the time of your life and in the outfit of your dreams.
Taylor Swift’s country era is where everything began. If you went to one of her first concerts, you may still have an early 2000’s look in your closet (or if you’re really lucky, an old concert T-shirt). Swift’s early career wardrobe consisted of country-meets-boho dresses, cowboy boots, and long curly hair (with an epic side-part).
The Fearless aesthetic is a more playful version of the original Taylor Swift look—think more sparkles, more glam, and anything that relates to the You Belong With Me music video. You can play into the “band geek” look, channel Tay in her “best dress,” or slip on a slouchy beanie (very early 10s) to nail this playful era.
The obvious Speak Now outfit would be a full-on wedding dress (because nobody is marrying the wrong girl on your watch). But if you want to wear something a bit more low-key, you aren’t limited to the bridal theme. Taylor Swift’s personal style during the Speak Now era was filled with 1950s-inspired dresses, skater skirts, and quite a few scarves (foreshadowing).
The ground rules for dressing for the Red era are simple: wear something red! Taylor Swift’s Red-era wardrobe consisted of high-waisted short shorts, striped T-shirts, button-downs, sparkly bodysuits, a black top hat, red heart sunglasses, and oxfords. As long as you wear a combination of those items, you’re golden…err, we mean, red.
Filled with side parts, sparkles, and pop hits, the 1989 era is for the party people. And perhaps nothing says “Welcome to New York” better than showing off your body in “Style”—which means if you love a crop top and “tight little skirt,” this is your time to shine.
Alright Swifties, this is your time to dress for revenge and play into your hardcore alter-ego. Whether you want to go the snake route (classic) or take control of your own narrative with a glittery black outfit, you’ll be ready to show everyone what they made you do.
You can leave your Christmas lights up until January and you can also wear a full-on rainbow glitter fantastic look to the Eras tour. If you didn’t get to attend the Lover tour and have had your outfit ready in your closet for years, this is your chance to shine—literally!
The Folklore and Evermore aesthetics are obviously very similar since they are sister albums. For Folklore, you can differentiate your look by leaning into the Cardigan, Betty, August storyline. Or, if you really want to get niche, dressing as Rebecca from The Last Great American Dynasty would be so cool and statement-making.
Evermore finally got the love it deserved from Taylor Swift during the Eras Tour. Show your support for what some argue is her best album (It’s me, hi), and wear your best Evermore flannel shirt or jacket. Since many tour dates are in the summer, you may want to air on the lightweight side of fabric choices. Or, show up in a full-on ball gown and sing-cry to Ms. Swift playing Champagne Problems.
The Midnights era combines Taylor Swift’s soft glam from her Folklore/Evermore phase with the tenacity of Reputation and Lover-like sparkles—and you’ll definitely want some “Lavender Haze” to the mix. Whether you’re re-wearing your DIY Bejeweled Halloween costume or buying a new look, the best thing you can pair with it is confidence (and maybe a clock).
Since The Tortured Poet’s Department era is fairly new, we’re still figuring out its specific aesthetic. We do, however, know that it favors a beige, greige, black, and white color scheme and that the “Fortnight” music video references an office, a psych ward, victorian ruffles, and extraterrestrial beings, so do with that what you will. Alternatively, you could dress as Swift’s muse, Clara Bow, slip on a Kansas City Chiefs jersey (or, more specifically, a Travis Kelce jersey), or pull off her Coachella style in a pleated mini skirt.
