I Watched A Lot of YouTube Tutorials to Find the Best Wig Brands—Thank Me Later

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When it comes to online shopping, there are two items that leave me in a perpetual state of nervousness: jeans and hair. The former is high stakes because I am pint-sized with thick legs, which means most denim is too long and/or too tight on my calves in addition to leaving that annoying gap above my backside (and I hate belts—major fail). Hair is a different kind of battle. Besides scrolling through what feels like hundreds of sites to discover what wig brand is best in 2023, quality control is hard to gauge.

Because you can’t feel a product in your hands before purchasing, you don’t know if it’s going to look as natural as the brand implies or if it’ll even be the texture you’re seeing on the computer (or phone) screen. There’s also the risk of investing in a unit that is off a couple shades or sheds beyond belief a mere days after arriving on your doorstep. Though there are random times an impulse purchase turns out to be everything you hoped for, more often than not, the struggle is real. Or maybe you’re nothing like me and have always kept up with that elite list of YouTubers who know everything there is to know about the best wig brands out there.

I’ve only just started keeping up with some of them and even after just a couple days of scouring their most popular videos, I have a long list of sites to visit and hopefully, units to buy. If you’re late to the bandwagon like me, here are just a handful of brands with top-notch reviews and top-notch styles that look natural and work for all types of budgets. Oh, and definitely press play on some of my favorite reviewers, too.