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Justin Bieber, Scooter Braun, Demi Lovato, Ariana Grande
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Just days after rumors of Justin Bieber leaving his longtime manager, news broke that Demi Lovato left Scooter Braun’s management.

Braun, who recently became HYBE America CEO in 2021 after selling Ithaca Records to the company, garnered notoriety after selling Taylor Swift’s masters. The masters were acquired when Scooter bought Taylor’s former label, Big Machine Records, and the acquisition does not allow Swift the creative freedom of owning her own songs. 

Though he still has a large list of big names on his artists roster. He talked about sustaining his relationships with talent in an interview with Variety. “Have a real relationship,” he said of what advice he would give. “The key is caring. You’re working with these people not just on music — you’re seeing them in their best and their darkest moments. And they’re trusting you with their craft, which is their heart and soul. I remember watching the Amy Winehouse documentary and wanting to jump through the screen when the manager said, ‘That’s not my responsibility; my responsibility is to get her onstage.’ It is your responsibility. Whether you’re a manager or not, you should care as a human.”

So who does Scooter Braun manage and why did Demi Lovato leave him? Here’s what we know.

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