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The 22 Best Wicked Fashion & Beauty Collaborations From Wet Brush, Target, Crocs, & More

Brands are dropping new collections ahead of Wicked: For Good—and they're defying all of our expectations.
A collage of r.e.m. beauty, OPI, and It Cosmetics Wicked collaborations
Images: r.e.m. beauty; OPI; It Cosmetics; Universal Pictures. Design: Stephanie Cui / StyleCaster.

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

The Wicked fandom is only growing bigger and stronger by the day, especially since the sequel, Wicked: For Good, is soon to hit the big screen. And if you’ve been impatiently waiting for November 21, 2025, rest assured, there are tons of amazing and new Wicked fashion and beauty collaborations you can shop in the meantime.

If you’ve been on social media at all lately, you know the Wicked team has been hard at work delivering some of the best product collabs we’ve ever seen. We all remember the iconic Barbie movie collabs from 2023, but these Wicked ones have serious potential to dethrone Barbie. Whether you’re a longtime stan of the musical or you just love that pink and green color combo, you don’t want to miss out on these limited-edition drops.

Lucky for us, there’s a Wicked product for everyone. If you’re a makeup lover, there are adorable on-theme sets from Ariana Grande’s beauty brand, r.e.m. beauty. Or if you’re a nail enthusiast, the essie x Wicked collection will be just your speed. No matter who you are, take note of all these incredible collabs to get excited for Wicked: For Good.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Walmart is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

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