Last Night’s Marni For H&M Preview Caused A Versace-Like Frenzy

Last night, H&M held a private press preview for their latest designer collaboration with Marni at their 5th Avenue NYC flagship location. According to various tweets in the Twitter-sphere, there was already a line around the corner before the doors opened at 7 PM, very similar to  the Versace for H&M press preview event back in November.

Various Twitter-ers and news sources say that the entire collection was pretty much all gone within the first 30 minutes of the event, not giving much a chance for the other VIPs in attendance to get their shopping on. But later on in the evening, store employees did manage to do a little re-stocking on the floor and replenish the shelves with Marni items that had been abandoned in the fitting rooms.

As the shopping frenzy calmed down by 9 PM, only one dedicated corner of the store (connected to a barren hallway that only just a short while ago had housed these in-demand duds) was left with almost no clothes or accessories in sight.

While the Versace for H&M preview event was just as crazy, New York City’s press folks and other VIPs seemed more eager to bust out their wallets this time around — more so than the print-heavy, brightly-colored and metallic-detailed items from Versace. (Of course, tell that to the dozens of people who camped out overnight in front of the flagship store in the freezing cold a few months back.)

BTW, feel free to show off your new Marni for H&M looks right here on StyleCaster by clicking on our brand new picture page and then hitting the “Share Something” button to let the world see your snazzy new clothes!

Happy Styling!