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Alix Earle is seen during her University of Miami graduation celebration on May 11, 2023 in Coral Gables, Florida.
Photo by Alexander Tamargo/Getty Images

Alix Earle is an influencer who became famous on TikTok. Born on December 16, 2000, in Monmouth County, New Jersey, she started posting TikToks in 2020 while a student at the University of Miami. Her “Get Ready with Me” videos on TikTok went extremely viral, but her family was already in the spotlight before that. In 2013, her father, Thomas (TJ) Earle, married Ashley Dupré, who had previously been involved in a political scandal as an escort for then-New York Governor Eliot Spitzer.

The “Alix Earle effect” was named after her due to her power influencing as she uses a mix of TikTok-viral products and under-the-radar favorites that sell out so quickly all thanks to her.

Alix Earle

alix earle waves
"I balled out and got this curling iron because it's a little more expensive than my last one but it's silky smooth and it doesn't rip your hair out."
Alix Earle Amazon
From the bronzing drops that are always sold out to the superfood supplements that everyone's sipping.
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