The 9 Best NFL Fashion Collaborations With Actually Cute Merch—& Many Are on Sale

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If you’re a sports fan like me, you’ll understand the struggle to find merch that’s actually cute and trendy (why can’t we all just look like Taylor Swift at the Super Bowl 24/7?). When in doubt, though, look for fashion collaborations from well-known brands. You might be surprised by how many collaborate with professional sports leagues, like Formula 1 and the National Football League (NFL). And if football is your one true love, you’re in luck, because I gathered a bunch of NFL fashion collaborations that’ll score you a sartorial touchdown.

TBH, I was shocked by the options. From Lululemon to BaubleBar, these collabs are way better than sporting the same beat-up T-shirt or jersey to games, parties, and tailgates. They all offer trendy pieces—think jackets, faded tees, and even charm bracelets—that will help you stand out from the crowd (quite literally). You can even secure one of NFL WAG Kristin Juszczyk‘s iconic, celeb-approved pieces, thanks to a recent Fanatics and NFL team effort.

And with the 2026 Super Bowl creeping up on Sunday, February 8, 2026, fans are going to want to place their orders ASAP.

These NFL fashion collaborations present fresh (some might even call them game-changing, *wink, wink*) styles, with some offering both male and female size ranges or unisex options. They also vary in price—from a $505 Veronica Beard dickey jacket (it’s on sale!) to a $27 Abercrombie & Fitch graphic tee. There truly is something for all NFL fans in this roundup.

Keep reading to tackle (pun intended) the most trendy NFL fashion collaborations. Spoiler alert: They’re all dubs.